By Caroline D Champlin
San Luis Obispo County growers to share agritourism successes at gathering organized by UC SAREP
Oak-studded Paso Robles is known for wine and olive oils, but many local farmers’ livelihoods transcend selling products – it’s about exporting the California experience.
With its reputation as a pastoral destination, San Luis Obispo County is a natural fit to host the upcoming 2026 California Agritourism Summit, organized by the University of California Sustainable Agriculture Research and Education Program, part of UC Agriculture and Natural Resources. From Sept. 23–25, SLO County will become a hub for agritourism knowledge exchange.
Through keynote speakers, panel discussions and breakout sessions, summit participants will gain practical tools and inspiration to strengthen agritourism in California. By visiting local farms, attendees can learn directly from business owners.
Find all the details on the event and register.
Event organizer Rachael Callahan, UC SAREP statewide agritourism coordinator, is excited to introduce attendees to the area’s diverse operations.
“We’re going to an urban farm. Then we’ll be out on a big, huge cattle ranch. And an indoor mushroom growing facility,” said Callahan. “San Luis Obispo just has a lot to offer in terms of scale and products.”
The program is tailored for multiple audiences: current agritourism operators, policymakers, regulators, and tourism and economic development professionals.
Source : ucanr.edu