Soy Canada holds Indopacific trade mission

Feb 24, 2023

During the trip 26 Canadian representatives met with more than 220 current and potential customers in Japan, Malaysia, and Vietnam.

Brian Innes, Executive Director with Soy Canada says there’s nothing like being face-to-face to share and understand how we deliver value for our customers.

"The enthusiasm we saw this year shows the value of our market development investment and how we can grow the value of our industry in the future."

Participants Soy Canada heard firsthand the quality specifications customers are looking for when purchasing soybeans.

Nicole Mackellar, market development manager with Soy Canada says in Japan, Canada’s highest premium market for Identity Preserved (IP) non-GMO soybeans, participants heard about their preference to use Canadian soybeans due to their high quality and protein levels.

She noted that the quality characteristics Japanese tofu makers are looking for are quite different than feed users in Vietnam.

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Video: Why Port Infrastructure is Key to Growing Canada's Farms and Economy

Grain Farmers of Ontario (GFO) knows that strong, modern port infrastructure is vital to the success of Canada’s agriculture. When our ports grow, Ontario grain farmers and Canadian farms grow too—and when we grow, Canada grows.

In this video, we highlight the importance of investing in port infrastructure and how these investments are key to growing Ontario agriculture and supporting global trade. The footage showcases the strength of both Ontario’s farming landscapes and vital port operations, including some key visuals from HOPA Ports, which we are grateful to use in this project.

Ontario’s grain farmers rely on efficient, sustainable ports and seaway systems to move grain to markets around the world. Port investments are crucial to increasing market access, driving economic growth, and ensuring food security for all Canadians.

Why Port Infrastructure Matters:

Investing in Ports = Investing in Farms: Modernized ports support the export of Canadian grain, driving growth in agriculture.

Sustainable Growth: Learn how stronger ports reduce environmental impact while boosting economic stability.

Global Trade Opportunities: Improved port and seaway systems help farmers access new global markets for their grain.

Stronger Communities: Investment in ports means more stable jobs and economic growth for rural communities across Ontario and Canada.

We are proud to support the ongoing investment in port infrastructure and to shine a light on its vital role in feeding the world and securing a prosperous future for Canadian agriculture.

Special thanks to HOPA Ports for providing some of the stunning port footage featured in this video.