Soy Canada holds Indopacific trade mission

Feb 24, 2023

During the trip 26 Canadian representatives met with more than 220 current and potential customers in Japan, Malaysia, and Vietnam.

Brian Innes, Executive Director with Soy Canada says there’s nothing like being face-to-face to share and understand how we deliver value for our customers.

"The enthusiasm we saw this year shows the value of our market development investment and how we can grow the value of our industry in the future."

Participants Soy Canada heard firsthand the quality specifications customers are looking for when purchasing soybeans.

Nicole Mackellar, market development manager with Soy Canada says in Japan, Canada’s highest premium market for Identity Preserved (IP) non-GMO soybeans, participants heard about their preference to use Canadian soybeans due to their high quality and protein levels.

She noted that the quality characteristics Japanese tofu makers are looking for are quite different than feed users in Vietnam.

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Video: Why Invest in Canada’s Seed Future? | On The Brink: Episode 3

Darcy Unger just invested millions to build a brand-new seed plant on his farm in Stonewall, Manitoba so when it’s time for his sons to take over, they have the tools they need to succeed.

Right now, 95% of the genetics they’ll be growing come from Canadian plant breeders.

That number matters.

When fusarium hit Western Canada in the late 90s, it was Canadian breeders who responded, because they understood Canadian conditions. That ability to react quickly to what’s happening on Canadian farms is exactly what’s at risk when breeding programs lose funding.

For farmers like Darcy, who have made generational investments based on the assumption that better genetics will keep coming, the stakes are direct and personal.

We’re on the brink of decisions that will shape our agricultural future for not only our generation, but also the ones to come.

What direction will we choose?

On The Brink is a year-long video series traveling across Canada to meet the researchers, breeders, farmers, seed companies, and policymakers shaping the future of Canadian plant breeding. Each week, a new story. Each story, a piece of the bigger picture.

Episode 3 is above. Follow Seed World Canada to catch every episode, and tell us: Do you think the next generation will have the tools they need to success when they takeover? How is the future going to look?