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Statement from the Canadian Food Inspection Agency on Vegemite

Ottawa, Ontario

The Canadian Food Inspection Agency (CFIA) is responsible for enforcing Canada's food laws including the Food and Drug Regulations and the Safe Food for Canadians Regulations. These regulations apply to a broad range of food products, including fortified foods like the food spread, Vegemite.

It is our inspectors' job to uphold these regulations, which are in place to protect consumers.

Recently, the CFIA conducted a planned inspection of a licensed importer to verify compliance with Canadian regulations. During the course of this inspection, it was found that the Vegemite product being sold did not comply with Canadian regulations around vitamin fortification as well as the requirements for information on consumer prepackaged food to be in both official languages. As a result, the importer was informed of the non-compliance and voluntarily removed the product from its menu and retail offerings.

Since then, the CFIA has requested a health risk assessment from Health Canada. This science-based assessment has determined that the level of risk to human health from the added vitamins present in the product is low when consumed in suggested serving sizes. As such, the CFIA will work with the importer to allow the product to be sold in the short-term, including revised labelling, while we collaborate with Health Canada, the manufacturer, and the importer, to find a longer-term plan for Vegemite sales across Canada.

The Government of Canada remains committed to food safety while supporting fair and reasonable access to culturally significant products.

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"You realize you've got a pretty finite number of years to do this. If you ever want to try something new, you better do it."

That mindset helped Will Groeneveld take a bold turn on his Alberta grain farm. A lifelong farmer, Will had never heard of regenerative agriculture until 2018, when he attended a seminar by Kevin Elmy that shifted his worldview. What began as curiosity quickly turned into a deep exploration of how biology—not just chemistry—shapes the health of our soils, crops and ecosystems.

In this video, Will candidly reflects on his family’s farming history, how the operation evolved from a traditional mixed farm to grain-only, and how the desire to improve the land pushed him to invite livestock back into the rotation—without owning a single cow.

Today, through creative partnerships and a commitment to the five principles of regenerative agriculture, Will is reintroducing diversity, building soil health and extending living roots in the ground for as much of the year as possible. Whether it’s through intercropping, zero tillage (which he’s practiced since the 1980s) or managing forage for visiting cattle, Will’s approach is a testament to continuous learning and a willingness to challenge old norms.

Will is a participant in the Regenerative Agriculture Lab (RAL), a social innovation process bringing together producers, researchers, retailers and others to co-create a resilient regenerative agriculture system in Alberta. His story highlights both the potential and humility required to farm with nature, not against it.