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StrongHER in Beef

Ontario’s beef sector is built on strong foundations, and many of those foundations are held up by women. From on-farm decision-making to veterinary clinics, feed and nutrition services, research, communications, sales, and industry support, women play an essential role in keeping the sector thriving. BFO is proud to launch StrongHER in Beef, a new event created to celebrate, empower, and connect the women who contribute to our industry every day.

Taking place March 5, 2026, in Elora, the event blends practical skills, personal development, and networking to recognize the vital contributions women make to the sector.

Topics will include:

  • Building resilience on the farm and at home
  • Marketing Ontario beef locally and globally
  • Overview of beef sector programs
  • Hands-on demonstrations
  • Work–life balance for farm women
Click here to see more...

Trending Video

Genomic Technologies and Public Trust - Dr. Ellen Goddard

Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard


In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.