Support for Canadian beef export market

Jul 09, 2024

Today, the Honourable Lawrence MacAulay, Minister of Agriculture and Agri-Food, announced an investment of more than $6 million in two beef and cattle organizations through the AgriMarketing Program, an initiative under the Sustainable Canadian Agricultural Partnership.

The investment aims to drive the growth of Canada’s beef industry through promotional activities that increase awareness and demand for Canadian beef in existing and new markets.

Canada Beef is receiving up to $5,865,110 and the Canadian Cattle Association is receiving up to $453,364. The two projects incorporate promotional activities such as advertising campaigns, incoming and outgoing trade missions, technical training, and educational seminars.

Increasing trade in foreign markets will boost economic activity in Canada and positively impact farmers and businesses at all levels of the supply chain.

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Video: Nutrition and Sow Livability - Dr. Mark Knauer

In this episode of The Swine it Podcast Show, Dr. Mark Knauer, Swine Extension Specialist at North Carolina State University, discusses nutritional strategies to improve sow livability and piglet outcomes. He shares research insights on vitamin programs, antioxidant support, and nutrition-based approaches in commercial production systems. Dr. Knauer highlights opportunities to reduce mortality, enhance sow longevity, and improve overall performance. Listen now on all major platforms!

“Disease challenges create oxidative stress, and replenishing antioxidants can help to support sow and piglet livability.”

Meet the guest: Dr. Mark Knauer / mark-knauer-0475b921 is a Swine Extension Specialist at North Carolina State University, where he conducts applied research to improve sow productivity, longevity, and herd performance. He earned his Ph.D. from North Carolina State University and previously served as Director of Animal Science at the National Pork Board. Learn more from Dr. Mark Knauer on The Swine it Podcast Show, available on all major platforms.