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Tomorrow’s leaders are in the classroom today

Agriculture in the Classroom Canada  (AITC-C) has a new Executive Director.

Mathieu Rouleau brings a combination of leadership, agriculture, and finance experience to the group.

He co-founded École-O-Champ, a non-profit organization dedicated to agricultural education and AITC-C's member organization in Quebec.

 After starting École-O-Champ as a student project, Rouleau has grown it into a well-recognized organization, successfully growing the budget tenfold, expanding youth experiences throughout Quebec, and cultivating a motivated and engaged team.

Rouleau has his roots in agriculture growing up on a dairy, cash crop, and maple syrup farm.

He holds a Bachelor in Agricultural Economics, Agricultural Business, and Agronomy from McGill University.  

Rouleau will focus on implementing a new three-year strategic plan and continuing to build strong relationships with the agriculture and food industry to allow AITC-C to grow and thrive.  

He notes he's excited to lead a national team and collaborate with provincial members to educate and empower Canadian youth with essential agriculture knowledge and skills in both official languages.

"Tomorrow’s leaders are in the classroom today and it is critical they understand the importance of agriculture to nourish and grow our industry for the future."

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AgTech Innovation at Canada's Outdoor Farm Show

Video: AgTech Innovation at Canada's Outdoor Farm Show


Welcome to Canada’s Outdoor Farm Show AgTech Breakfast. This annual Ontario outdoor farm show has always been a place where innovation thrives.

The AgTech Breakfast takes place every September to create a space where farmers and representatives from startup companies can meet and discuss innovations that bring new options to the agriculture industry. This is a great opportunity for attendees of this event to see what’s new.

At the AgTech Breakfast, attendees hear from a panel of companies, followed by a casual discussion session where farmers and representatives from startup companies can discuss new technology related to farming and share opportunities and challenges that impact Canadian agriculture.

One company featured at the 2024 AgTech Breakfast at Canada’s Outdoor Farm Show was VETSon. This company connects producers and veterinarians for one-on-one consultations through online and app technology to improve options for livestock management.