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Traceability Looms Large In Ongoing Negotiations With Chinese Government To Accept To US Beef

At the end of last year, the Chinese government expressed that it had interest in reopening their markets to American beef. Months later we’re still waiting on some sort of an agreement to come out of the negotiations that have since followed. That’s all part of the process though according to US Meat Export Federation CEO Phil Seng, who says this deal has been 13 years in the making. Radio Oklahoma Ag Network Farm Director Ron Hays spoke to Seng about where our two governments are currently in these talks.



“What we’re working on right now of course would be the terms of that opening, the terms of sale, if you will,” Seng reported. “Frankly, traceability looms very large.”

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CEOs of the Industry – Rob Brenneman, CEO of Brenneman Pork

Video: CEOs of the Industry – Rob Brenneman, CEO of Brenneman Pork

“From Pork Production to Performance Nutrition: A Candid Conversation with One of the Industry’s Most Unconventional Thinkers”

CEOs of the Industry, we sit down with Rob Brenneman, the visionary behind Brenneman Pork, for an unfiltered, in-depth conversation on leadership, survivability, nutrition, and the future of pig farming.

Rob shares how a deep-rooted commitment to **health—both animal and personal—**drives his philosophy and decision-making. From reshaping pork nutrition and advocating for the return of well-marbled, flavorful pork to confronting the ongoing battle with PRRS and other health threats, Rob’s insights reflect decades of hands-on experience and bold innovation.

Key themes include: Nutrition Reimagined: Why the industry went off course—and how Brenneman Pork is leading change by prioritizing gut health, fat quality, and real performance.

Health & Survivability: Rob’s take on biosecurity, disease management, and the systems and protocols that protect both pigs and profitability.

Well-Marbled Pork as Premium Protein: The science, consumer insights, and culinary feedback behind Rob’s mission to reintroduce pork as a premium, flavorful protein.

Sustainability & Farm Culture: How Brenneman Pork balances environmental responsibility with day-to-day positivity and resilience.

Generational Impact: Strategies to attract, inspire, and retain the next wave of pork producers with pride and purpose.

Plus, a fast-paced finale where Rob shares his top pork pick, leadership lessons, and what he’d change overnight in the industry.

Whether you're a producer, nutritionist, policymaker, or future leader, this episode offers a masterclass in where pork production is headed—and how visionaries like Rob are shaping it.