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Tractor Market Growth Faces Challenges Amidst Regional Disparities

The latest market data report from Constellation Data Solutions shows tractor dealers saw revenue down 23% year-over-year in December. This data is based on “same store” results of dealers who have submitted data each month for 3 years in a row. The report is based on 246 dealers, who during the month sold 105,000 new whole goods units and did $2 billion in total sales.

U.S. tractor dealers reported December revenue increased by 11% from November. Canadian dealers, reported a 15% increase in December revenue compared to November.

In the U.S., the South and Midwest experienced moderate growth in the early months but ended the year with double-digit declines in November and December. Conversely, the Northeast showed mixed results, with December revenue down 14% compared to the prior year.

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Syngenta Ag Stories - Reanna Hagel, Channel Marketing Manager

Video: Syngenta Ag Stories - Reanna Hagel, Channel Marketing Manager

Growing up on a cow-calf operation and small feedlot near Lumby, BC, Reanna learned agriculture the hands-on way with her sister on the family farm. Today, as Channel Marketing Manager for Syngenta Canada, what Reanna loves most about her work is simple: the customer is always at the centre. Whether that's a grower or a channel partner, she understands them on a personal level - because she's the daughter of one. But for Reanna, supporting ag doesn't stop at her job. She volunteers with local 4-H clubs, lends a hand to her farming neighbours, and is raising her own kids to understand and respect the land. Her advice to the next generation? "It's an amazing time to be in the industry - it's going to look completely different in 20 years. To be part of the evolution is very exciting."