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Tractor Market Growth Faces Challenges Amidst Regional Disparities

The latest market data report from Constellation Data Solutions shows tractor dealers saw revenue down 23% year-over-year in December. This data is based on “same store” results of dealers who have submitted data each month for 3 years in a row. The report is based on 246 dealers, who during the month sold 105,000 new whole goods units and did $2 billion in total sales.

U.S. tractor dealers reported December revenue increased by 11% from November. Canadian dealers, reported a 15% increase in December revenue compared to November.

In the U.S., the South and Midwest experienced moderate growth in the early months but ended the year with double-digit declines in November and December. Conversely, the Northeast showed mixed results, with December revenue down 14% compared to the prior year.

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???? Wheat surges on drought: Prices jumped to multi-week highs as worsening dryness grips the Plains, with 70% of winter wheat in drought. Corn edged higher, while soybeans slipped.

??????? Mixed weather pattern: Rain improved parts of the Corn Belt, but drought worsened elsewhere—especially the High Plains and Kentucky. Nebraska conditions sharply deteriorated, with 56% in extreme drought.

????? Oil spikes on tensions: Crude climbed over 3% near $96 as Iran keeps the Strait of Hormuz restricted, while fragile ceasefires keep geopolitical risk elevated. ???? Pulses gain favor: Farmers are shifting to peas and lentils as a rare profit opportunity, driven by strong protein demand and lower input costs.

???? Exports mixed but solid: Corn sales dipped week-over-week but remain strong overall; soybean and wheat sales showed mixed trends, with steady global demand.