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Trade Opens Doors for Agriculture

By Zippy Duvall

Farmers and ranchers are always looking for ways to grow their farms, serve their communities, and build a stronger future for the next generation. A big part of that future depends on access to markets.

That’s one reason trade remains so important to agriculture. When farmers have access to customers around the world, it creates opportunities to grow demand for the products we produce here at home. Those opportunities can make a meaningful difference for families working through a tough farm economy.

Trade isn’t just about moving products across borders. It helps ensure farm families can continue producing the food, fiber, and fuel America depends on.

Trade Creates Opportunities for Agriculture

That’s why recent discussions between the United States and China caught farmers’ attention. China has committed to increasing purchases of U.S. agricultural products while restoring market access for products including beef and poultry. Those commitments could create new opportunities for American farmers and ranchers at a time when every market matters.

Of course, farmers have seen trade announcements come and go. We know that announced commitments alone don’t pay the bills. What matters is whether commitments turn into sales and whether those opportunities reach farm families.

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Trending Video

CEOs of the Industry, A Conversation with Daniel Rivest, President & CEO, Olymel

Video: CEOs of the Industry, A Conversation with Daniel Rivest, President & CEO, Olymel

Swine Web’s CEOs of the Industry series welcomes Daniel Rivest, President & CEO of Olymel, for a wide-ranging conversation about leadership, the future of Canadian pork, and the opportunities ahead for one of North America’s largest pork and poultry processors.

Rivest discusses his journey to the CEO role, his leadership philosophy, and his early priorities at Olymel. The conversation explores the company’s strategic direction, its relationships with producers, and how Olymel is positioning itself for long-term growth and competitiveness.

The discussion also tackles some of the biggest issues facing Canadian pork production today, including labor availability, global competition, animal health, trade and export markets, automation, and the growing potential of artificial intelligence throughout the food production system.

Topics include:

• Daniel Rivest’s path to becoming President & CEO of Olymel

• Olymel’s current position and strategic direction

• The outlook for Canadian pork production

• Building stronger relationships with producers

• Global trade and key export markets

• Automation, innovation and artificial intelligence

• Leadership lessons and opportunities for the next generation

The conversation concludes with a Fast Five, giving viewers a more personal look at Rivest’s leadership approach and his vision for Olymel’s future.