U.S. Products Take Center Stage at Mexico's Largest Food Expo

May 23, 2022

From popcorn to pears, from salmon to snack chips, U.S. food and beverage products took center stage in Guadalajara May 17-19 at Mexico’s largest annual food industry trade show, Expo ANTAD & Alimentaria Mexico.

FAS Administrator Daniel Whitley was there on the expo’s opening day, supporting the U.S. producers and exporters showcasing their premium products to Mexican buyers at the USA Pavilion. Also on hand representing the best in U.S. food and agriculture were a number of USDA cooperator organizations and state/regional trade group partners.

In 2021, Mexico was the #2 global destination for U.S. food and farm exports with sales surging to a record $25.5 billion. U.S. exports of consumer-oriented products – including fruits and vegetables, dairy products, juices, bakery goods, condiments, and food preparations – also hit an all-time high.

Source : usda.gov

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.