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USDA Proposes Another Step Toward Making Chicken Farming Equitable

By Dave Dickey

If you beat the brains out of the competition and win a title, the league can choose to reward you with additional TV appearances that result in more money in your pocket. On the other hand, if you finish dead last, the league can choose to not only drop you off the TV schedule but reduce your team’s revenue sharing.

For its part, the league is perfectly happy with the arrangement, believing all its member teams will be forced to play harder, as well as invest heavily in infrastructure — stadium improvements for example — to avoid finishing at the dreaded bottom.

Then why would anyone want to own a team with those kinds of risks and rewards? Who would do such a thing?

Welcome to chicken farming.

As it turns out under Big Poultry’s tournament system producers who fail to meet production goals receive deductions — call them fines — in their base pay. Those dollars are then funneled to producers who exceed production goals.

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2026 T.K. Cheung Lecture in Animal Science - Dan Weary

Video: 2026 T.K. Cheung Lecture in Animal Science - Dan Weary

T.K. Cheung Lecture in Animal Science: "Using science to assess and improve the welfare of dairy cattle"

Dan Weary is a Professor at the University of British Columbia. Dan did his BSc and MSc at McGill and Doctorate at Oxford before co-founding UBC’s Animal Welfare Program where he now co-directs this active research group. His research focuses on understanding the perspectives of animals and applying these insights to develop methods of assessing animal welfare and improving the lives of animals. His work has helped drive changes in practices (including the adoption of higher milk rations for calves and pain management for disbudding) and housing methods (including the adoption of social housing for pre-weaned calves). He also studies cow comfort and lameness, social interactions among cows, and interactions between cows, human handlers and technologies like automated millking systems that are increasingly used on farms. His presentation will outline key questions in cattle welfare, highlight recent UBC research addressing them, and showcase innovative methods for improving the lives of cattle and their caretakers.