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USDA Strengthens Rules For Organic Livestock And Poultry, Ensures Fairness For Organic Producers

The U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service (AMS) today announced a final rule that strengthens the integrity of the organic label by clarifying production requirements for organic livestock and poultry. The final rule establishes a level playing field for organic producers, bolsters consumer confidence in the organic label, and ensures that all organic animals live in pasture-based systems utilizing production practices that support their well-being and natural behavior.

In addition, the final rule supports the core goal of the Organic Foods Production Act (OFPA), which instructs USDA to develop regulations – including detailed standards for organic livestock and poultry production – to ensure that organic products meet a consistent standard.

“During this Administration, USDA’s support for the organic sector has grown along with the demand for organically produced products,” said AMS Administrator Elanor Starmer.  “To build on this support, it has been a top priority to strengthen standards for organic livestock and poultry, ensuring that we meet consumer expectations and maintain the integrity of the USDA organic seal. This rule is also about fairness for organic producers - it ensures that everyone competes on a level field and plays by the same rules.”

Based on multiple recommendations from the National Organic Standards Board and a robust record of public comments from a range of stakeholders, these amendments ensure consistency and consumer transparency by setting clear, enforceable standards for organic animals.  Developed in close consultation with other Federal agencies, the rule also clarifies options available to organic producers to help them achieve critical food safety and biosecurity goals.  Major provisions of the rule include:

  • Clarifying how producers and handlers must treat livestock and poultry to ensure their health and well-being throughout life, including transport and slaughter.
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What Successful AI Implementation Looks Like in the Protein Industry | Ben Allen, CEO of BinSentry

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In this conversation, Ben Allen, CEO of BinSentry, explores what separates successful AI implementation from early experimentation across the protein industry. As producers begin integrating artificial intelligence into their operations, the most effective implementations share common themes: strong data foundations, practical use cases, and a focus on solving real operational challenges. Ben discusses why data quality and integration are essential for AI to deliver meaningful results, and why technology alone is not enough. Successful adoption also depends heavily on people, training, and company culture, ensuring teams understand how to use new tools and trust the insights they provide. Looking ahead, the conversation highlights the steps protein producers can take today—from improving data infrastructure to embracing digital tools—to position their operations for long-term success in an increasingly AI-driven industry.