VIVE CROP PROTECTION ANNOUNCES NEW CEO DARREN ANDERSON

Jul 03, 2019

Vive Crop Protection announces that Darren Anderson will step into the role of CEO effective.

Anderson was most recently the President of Vive Crop Protection and is one of the co-founders of the company. Over 13 years, his roles have included product development, marketing and communications and new business development. He has been critical to the organization’s success, moving from concept to commercialization.

Anderson assumes CEO responsibility from Keith Thomas who moves to Executive Chair of Vive’s Board of Directors and remains one of Vive’s key investors. Thomas was instrumental in the startup and rapid growth of the company and is credited for gaining financing required to become a fast-growing company in a competitive marketplace. In July, Vive is closing its $13 million financing round.

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Video: Wisconsin Corn and Soybean Weed Management Updates and Considerations for 2026 and Beyond

Dr. Rodrigo Werle, associate professor and extension weed scientist, UW–Madison, shares the latest updates and future considerations for corn and soybean weed management in Wisconsin. This presentation covers herbicide resistance trends in waterhemp, including newly confirmed cases of HPPD and S-metolachlor resistance, and emphasizes the importance of residual herbicides and strategic tank mixes for consistent control. Rodrigo also introduces upcoming technologies like Vyconic soybeans and new herbicide products, discusses integrated weed management strategies such as planting green with cover crops, and highlights practical recommendations for 2026 and beyond.

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