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Weekly USMEF Audio Report: U.S. Beef Making Inroads in Brazil, but Challenges Remain

It has been just over one year since U.S. beef returned to the Brazilian market, following a long absence resulting from the December 2003 BSE case. Cheyenne McEndaffer, U.S. Meat Export Federation (USMEF) technical services manager, was recently in Brazil and provides an update on how demand for U.S. beef is developing. 
 
McEndaffer notes that U.S. picanha (top sirloin cap) was expected to perform well in Brazil, and demand for this cut has been strong. Brazilian buyers are also interested in U.S. loins, ribs, tri-tips and livers. She joined several USMEF member companies in São Paulo for the APAS Supermarket Show, one of South America's largest food trade shows, to discuss these and other U.S. beef cuts with prospective customers.
 
McEndaffer explains that Brazil has plant and product label registration requirements that have presented obstacles for some U.S. exporters. Import procedures also vary by state and by port, so she is working to educate U.S. suppliers about these issues to help U.S. beef shipments move more smoothly into the Brazilian market.
 

 


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A Spring Hike At Landons Bay In The Thousand Islands National Park

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A spring hike at Landons Bay in the Thousand Islands National Park with the Wandering Shepherds. We say goodbye to Ewetopia Farms for a few hours to take a sheep farming break and head out to enjoy the beauty of nature at a local hiking trail near our sheep farm. Spring has finally started with wild flowers poking their heads out along the trails. Also, lots of migrating swans, elusive snakes, and a curious chipmunk make today's wander special. So come take a hike with us as we explore a lovely park near Gananoque, Ontario, Canada.