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World Pork Expo to feature new contest for young pork enthusiasts

The National Pork Producers Council is excited to launch a new opportunity for young pork enthusiasts at this year’s World Pork Expo.

The Young Pork Advocates Issues Meet is a competitive speaking event for young people aged 17-22. Through preparatory research, creative problem solving, collaborative discussion, and the drafting of mock motions, competitors will dive deep into current pork industry issues and gain an understanding of the NPPC producer-led policy development process.

Competitors will engage in open dialogue surrounding a prompted industry issue and bring forth logical and creative solutions. Ultimately, these solutions will be translated into mock motions, simulating the NPPC committee structure.

The contest will occur over both days of the World Pork Expo at the Iowa State Fairgrounds. Rounds 1 and 2 will take place on the morning of Wednesday, June 5, and the Final Four Round will take place on the Bill Riley Stage immediately before the concert on the evening of Thursday, June 6.

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Genomic Technologies and Public Trust - Dr. Ellen Goddard

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In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.