Farm Show Snapshot
By Farms.com Media Team
Farms.com spent some time with Andrew Feucht at the National Farm Machinery Show last week in Louisville, Kentucky to catch up on Precision Planting’s advances in agricultural technology and its relationships with customers.
Feucht is manager of training and communications for Precision Planting, and is based in Tremont, Illinois. He is standing (see photo) beside the FurrowJet, a new planter attachment that places liquid fertilizer in specific locations to ensure optimum nutrient absorption.
The FurrowJet has been called a "game-changer" for starter placement.
Farms.com: Why is Precision Planting here at the show?
Feucht: “We come to Louisville because the growers come here. It’s a great opportunity to educate. We demonstrate what new insights we have gained, and we show off the products we’ve developed which are innovative and ecologically sound.”
Farms.com: How’s business?
Feucht: “Obviously we are in a tough market. But again, we try to focus on ROI when we are talking with growers. With $3.00 or $3.50 corn, you want to achieve maximum value on every dollar you spend. Farmers are not buying as much new equipment in an economy like this; they’re trying to improve what they have, and that’s where we shine.”
Farms.com: “How are you connecting with customers in 2016?
Feucht: “We use social media. We do print advertising. We do some radio, which is targeted by our dealer network. We also do our Planter Technology Institute tour around the country. We can put 60 growers in an expandable semi-trailer for three hours, and we talk about agronomy. Our sales team also does agronomy clinics. So we work hard to stay connected throughout the year.”