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AGCO hosting product release on YouTube

AGCO hosting product release on YouTube

Five new Fendt products unveiled on August 21

With the cancellation of many farm shows in 2020 due to the COVID-19 pandemic, equipment manufacturers are finding new ways to unveil products to farmers. AGCO has announced it will be hosting a product release on YouTube featuring five new Fendt products on August 21, 2020.

Prior to this year, AGCO has leveraged events across North America like the Farm Progress Show, but in 2020, the company is leveraging the power of social media to do the job.

“This preview will unveil to the public one of AGCO’s largest-ever single-brand product introductions and provide exciting details regarding the availability of Fendt products, service and support,” explained Conor Bergin, Fendt Brand Manager. “These new products are the result of years of voice-of-customer input, development effort and in-field testing. We’re tremendously excited to roll them out to dealers and producers across North America.”

Producers who register for the event will learn about five new innovative products with walk-arounds, equipment overviews and virtual demos.

AGCO has also recently announced its virtual “Ride and Drive” in-cab experiences for its RoGator and TerraGator application equipment, where producers can virtually climb into the cab from the comfort of their home.

Rather than an in-person ride and drive, AGCO’s virtual Ride and Drive provides much of what producers would see at live events, but in a more socially distanced and convenient setting.

“Ride and drives are one of the highlights our customers experience at events like IFCA’s MAGIE show, which was canceled this year because of coronavirus concerns,” said Greg Pumo, Brand Manager at AGCO Application Equipment. “But a virtual ride and drive is the next-best thing, and we’re excited to roll it out for our dealers, the application community and anyone else who has always wanted to see what it’s like behind the wheel of these impressive machines.”

According to AGCO, the RoGator Virtual Ride and Drive will showcase the C Series LiquidLogic system, section and boom controls, one-touch fold, recirculation feature, Raven last pass, VSN visual guidance system and more.

The TerraGator Virtual Ride and Drive will showcase the TerraGator C Series’ precision and versatility, multiple cruise speeds, shuttle shift, Raven Slingshot, technology interfaces and more.

Learn more about AGCO’s Ride and Drive, visit:


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