AGCO hosting product release on YouTube

Aug 13, 2020

Five new Fendt products unveiled on August 21

With the cancellation of many farm shows in 2020 due to the COVID-19 pandemic, equipment manufacturers are finding new ways to unveil products to farmers. AGCO has announced it will be hosting a product release on YouTube featuring five new Fendt products on August 21, 2020.

Prior to this year, AGCO has leveraged events across North America like the Farm Progress Show, but in 2020, the company is leveraging the power of social media to do the job.

“This preview will unveil to the public one of AGCO’s largest-ever single-brand product introductions and provide exciting details regarding the availability of Fendt products, service and support,” explained Conor Bergin, Fendt Brand Manager. “These new products are the result of years of voice-of-customer input, development effort and in-field testing. We’re tremendously excited to roll them out to dealers and producers across North America.”

Producers who register for the event will learn about five new innovative products with walk-arounds, equipment overviews and virtual demos.

AGCO has also recently announced its virtual “Ride and Drive” in-cab experiences for its RoGator and TerraGator application equipment, where producers can virtually climb into the cab from the comfort of their home.

Rather than an in-person ride and drive, AGCO’s virtual Ride and Drive provides much of what producers would see at live events, but in a more socially distanced and convenient setting.

“Ride and drives are one of the highlights our customers experience at events like IFCA’s MAGIE show, which was canceled this year because of coronavirus concerns,” said Greg Pumo, Brand Manager at AGCO Application Equipment. “But a virtual ride and drive is the next-best thing, and we’re excited to roll it out for our dealers, the application community and anyone else who has always wanted to see what it’s like behind the wheel of these impressive machines.”

According to AGCO, the RoGator Virtual Ride and Drive will showcase the C Series LiquidLogic system, section and boom controls, one-touch fold, recirculation feature, Raven last pass, VSN visual guidance system and more.

The TerraGator Virtual Ride and Drive will showcase the TerraGator C Series’ precision and versatility, multiple cruise speeds, shuttle shift, Raven Slingshot, technology interfaces and more.

Learn more about AGCO’s Ride and Drive, visit: https://www.applylikeapro.com/.

Photo: news.agcocorp.com

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.