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Alta. dairy industry supporting youth through WHL

Alta. dairy industry supporting youth through WHL
Mar 25, 2025
By Diego Flammini
Assistant Editor, North American Content, Farms.com

Alberta Milk and the Edmonton Oil Kings teamed up for the Shots for Charity challenge

Alberta youth receiving support at Youth Empowerment & Support Services (YESS) centres will have access to local dairy products thanks to Alberta Milk.

For the third consecutive year, Alberta Milk and the Edmonton Oil Kings collaborated on the $15,000 Shots for Charity challenge.

For every shot taken by the Oil Kings during home games, Alberta Milk donated $15 to YESS, meaning the team needed to tally 1,000 shots to achieve the $15,000 mark.

"At Alberta Milk, we believe in strengthening our communities by supporting initiatives that make a real difference," Stuart Boeve, chair of Alberta Milk, said in a statement. "This partnership with the Edmonton Oil Kings and YESS ensures that vulnerable youth have access to essential nutrition through dairy products, helping them build a healthier future." 

The campaign started on Sept. 28 where the Oil Kings recorded 29 shots in a 4-1 victory over the Calgary Hitmen.

The team finished the regular season on March 25 with a 4-1 win over the Red Deer Rebels.

In total, the team tallied a total of 1,129 shots on home ice.

The ag community often donates to local initiatives.

In 2024, for example, the annual Aggie Bedpush at the University of Manitoba raised a total of $26,725.20 to split between STARS and the Manitoba Farmer Wellness Program.

In Saskatchewan in 2023, AGT Foods implemented a crop exchange program.

Farmers had the option to donate a portion of their crop delivery to help local food banks purchase goods from AGT Foods.

And Farm Credit Canada committed to matching donations up to $1 million.

And in 2022, B.C. farmers donated nearly 600,000 eggs to Food Banks BC.

If you’re looking for a Canadian ag charity to support, you can find information about seven charities here.


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