New joint venture brings BRANDT to Greece
BRANDT, a leading global manufacturer of agricultural input products, has partnered with K&N Efthymiadis to establish a joint venture in Greece named KNE BRANDT. This collaboration aims to distribute BRANDT’s advanced crop nutritional products across the region.
Key products in the joint venture include BRANDT’s proprietary micronutrients, such as Manni-Plex and Smart System, along with innovative specialty products like InVigo and Reaction. These products will be manufactured at BRANDT Europe’s facility in Carmona, Spain, and are expected to arrive in time for the critical spring planting season.
“We are excited to form this strategic partnership with K&NE,” said Rick Brandt, BRANDT President & CEO. “By having this formal JV in place, we will be able to align our interests behind our commitment to satisfy and delight our farmer customers in Greece.”
“BRANDT’s specialty nutritional inputs have proven to be the best in the business and we envisage a significant rise of demand in Greece,” said Vassos Efthymiadis, President & CEO of K&NE. “The BRANDT products will perfectly complement our seed business and our crop protection portfolio. Together, we can offer our farmer customers a full line of input products.”
KNE BRANDT will operate from Thessaloniki, Greece, initially employing eight full-time staff members. A dedicated sales team of five will oversee product representation, while K&NE works to establish a network of retail distribution points to ensure accessibility for farmers.
The joint venture will be managed by a board comprising members from both companies. BRANDT will be represented by Manuel Gonzalez, President of BRANDT Europe, and Christine Bassaber, Regional Sales Director.
This collaboration marks a strategic step in delivering high-quality agricultural solutions to Greek farmers, providing them with a comprehensive range of inputs to enhance productivity and crop health.
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