Dairy Farmers of Canada rewarding consumers for grocery choices

Mar 11, 2024

”More Goodness” thanks Canadians for buying products with the Blue Cow logo

By Diego Flammini
Staff Writer
Farms.com

An ag industry group has launched a program to reward Canadians for purchasing products made with Canadian dairy.

Dairy Farmers of Canada (DFC) introduced its “More Goodness” program on March 5 to thank shoppers who buy products featuring the organization’s Blue Cow milk logo.

Products with this logo on the packaging mean it’s made with 100 per cent Canadian milk and milk ingredients.

“At Dairy Farmers of Canada, we want to reward Canadian shoppers for supporting local farmers and at the same time further educate them on dairy farming practices,” Pamela Nalewajek, chief marketing officer with DFC, said in a statement. “More Goodness is how we are doing more for our loyal consumers who choose Canadian dairy.”

Consumers who sign up for the program can receive access to special offers, contests, recipes and other materials.

Thousands of products in Canadian stores feature DFC’s Blue Cow logo.

Consumers can be confident that it represents high quality standards.

“Canadian dairy farmers are amongst the most trusted professionals in the country, working day in, day out to feed the nation,” David Wiens, president of Dairy Farmers of Canada, said in the statement. “Our farmers not only produce high-quality milk, but they do so under some of the most stringent standards and sustainable practices in the world.”

DFC also has a tool available to help consumers identify which foods have the logo.

The organization’s Blue Cow Spotter lets shoppers search by brand or the kind of product.

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.