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Dairy Farmers of Canada rewarding consumers for grocery choices

Dairy Farmers of Canada rewarding consumers for grocery choices

”More Goodness” thanks Canadians for buying products with the Blue Cow logo

By Diego Flammini
Staff Writer
Farms.com

An ag industry group has launched a program to reward Canadians for purchasing products made with Canadian dairy.

Dairy Farmers of Canada (DFC) introduced its “More Goodness” program on March 5 to thank shoppers who buy products featuring the organization’s Blue Cow milk logo.

Products with this logo on the packaging mean it’s made with 100 per cent Canadian milk and milk ingredients.

“At Dairy Farmers of Canada, we want to reward Canadian shoppers for supporting local farmers and at the same time further educate them on dairy farming practices,” Pamela Nalewajek, chief marketing officer with DFC, said in a statement. “More Goodness is how we are doing more for our loyal consumers who choose Canadian dairy.”

Consumers who sign up for the program can receive access to special offers, contests, recipes and other materials.

Thousands of products in Canadian stores feature DFC’s Blue Cow logo.

Consumers can be confident that it represents high quality standards.

“Canadian dairy farmers are amongst the most trusted professionals in the country, working day in, day out to feed the nation,” David Wiens, president of Dairy Farmers of Canada, said in the statement. “Our farmers not only produce high-quality milk, but they do so under some of the most stringent standards and sustainable practices in the world.”

DFC also has a tool available to help consumers identify which foods have the logo.

The organization’s Blue Cow Spotter lets shoppers search by brand or the kind of product.


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