Survey shows strong interest in AI but cautious adoption across farms
A new survey by MorganMyers highlighted how farmers and ranchers are beginning to use artificial intelligence in their daily work. The study showed that 75% of producers have tried AI tools such as ChatGPT or Gemini. Almost half of those users rely on these tools every week or even more often.
This growing use showed that agriculture is entering an experimental phase with AI. Farmers are exploring how technology can support decisions, improve efficiency, and save time. However, adoption is not equal across the industry.
Younger farmers, dairy producers, and larger operations are leading the way. In contrast, smaller farms, older producers, and row crop farmers are using AI less often.
The survey also found that general-purpose AI tools are more widely used than specialized agricultural platforms. This suggests that availability, awareness, and ease of use play a major role in adoption. Farmers are choosing simple tools that fit easily into their daily routines.
Most farmers who use AI say they focus on practical and business-related tasks. These include planning, research, and improving operations. While they see strong potential in AI, many still question the accuracy and reliability of the results. Trust remains a key challenge.
"Farmers and ranchers aren't resistant to AI. Our survey confirms they're trying it out and can already see areas where it delivers value and could help them become even better operators in the future," said Greg Ehm, senior vice president of agriculture at MorganMyers.
He added, "At the same time, they're weighing AI-generated recommendations against years of personal experience and practical knowledge. Farm decisions will continue to draw on data and human judgment."
Retailers appeared even more cautious. Compared to farmers, they are slower to adopt AI and are less likely to recommend it in the near future. This showede that confidence in technology is still developing across the agricultural supply chain.
Experts believe that building trust will require clear proof of value. Companies must show real results, explain how AI works, and demonstrate a strong return on investment. Farmers are willing to explore new tools, but they will continue to rely on their own knowledge and experience when making final decisions.
Photo Credit: istock-dusanpetkovic