Milk Holds Strong Against Plant-Based Beverages in the Market

Aug 01, 2023

The National Milk Producers Federation (NMPF) reports that milk is not only winning in terms of nutrition, price, overall sales, and consumption volume in the beverage market, but it's also gaining market share over plant-based beverages.

Milk's dominant position, its consumption has decreased this year, as it has in previous years due to various beverage options flooding the market. Even though plant-based alternatives are falling in popularity even faster, milk's lead is extending.

According to research firm Circana Group, fluid milk retail sales volume until July 9, 2023, was 1.62 billion gallons, down 3.4% from the previous year. Comparatively, plant-based alternatives sold 182 million gallons year-to-date, down 6.6% from one year ago.

Almond drink remains the leader in the plant-based category but is down 9.4% this year. Oat beverages are up slightly by 1.8%, while soy-based beverages have decreased by 7.4%.

Although plant-based beverage sales are up 5.8% year-to-date based on sales values, the increase is primarily due to their higher prices compared to milk's 2.2% cost increase.

The statistics indicate that plant-based beverage consumption is declining, despite claims to the contrary. Milk continues to maintain its strong position in the market.

Video: 2026 T.K. Cheung Lecture in Animal Science - Dan Weary

T.K. Cheung Lecture in Animal Science: "Using science to assess and improve the welfare of dairy cattle"

Dan Weary is a Professor at the University of British Columbia. Dan did his BSc and MSc at McGill and Doctorate at Oxford before co-founding UBC’s Animal Welfare Program where he now co-directs this active research group. His research focuses on understanding the perspectives of animals and applying these insights to develop methods of assessing animal welfare and improving the lives of animals. His work has helped drive changes in practices (including the adoption of higher milk rations for calves and pain management for disbudding) and housing methods (including the adoption of social housing for pre-weaned calves). He also studies cow comfort and lameness, social interactions among cows, and interactions between cows, human handlers and technologies like automated millking systems that are increasingly used on farms. His presentation will outline key questions in cattle welfare, highlight recent UBC research addressing them, and showcase innovative methods for improving the lives of cattle and their caretakers.