Pestell Nutrition rebrands into Barentz

Jun 08, 2023

Barentz rebrands Pestell Nutrition two years after acquiring the animal nutrition company.

Barentz, a leading global distributor of life science and specialty ingredients, has announced that Pestell Nutrition and Origination will be rebranded as Barentz, effective immediately.

The name change follows the acquisition of Pestell by Barentz International in August 2021.

From piglets to fattening, Barentz can support the breeder with unique products that successfully focus on average daily growth and feed conversion. As environmental factors and animal well-being play an increasingly important role, the company said that it focuses on ingredients and solutions that lower the impacts of environmental factors.

"This is a significant milestone for our company as we accelerate our growth under Barentz," stated John DeVos, the President of Animal Nutrition of Barentz North America—headquartered in Oakville, Ontario. "I am pleased by our organization’s commitment to market leadership and continuous improvement to deliver better solutions for our customers and principal partners."

Barentz North America is a leading global life science ingredient and specialty chemical distributor. The company sources branded specialty ingredients from leading manufacturers worldwide, and its ingredient experts provide value-added technical support that includes pre-mixing, blending, ingredient formulation, and ingredient testing from its state-of-the-art, customized formulation centers and application laboratories in EMEA (Europe, the Middle East and Africa), the Americas, and Asia-Pacific.

Mike McKenna, the Chief Executive Officer of Barentz North America, added: "This rebranding aligns our global organization and allows us to deliver the best solutions for our customers and principal partners, locally and around the world.

He continued, "We will leverage the global scale of Barentz while continuing to invest in our core markets as we execute our strategy to become a global leader in the life science and broader specialty chemical industries."

Established in 1953, Barentz has operations in more than 70 countries, with a strong presence in Europe and North America and a rapidly growing network in Latin America and the Asia-Pacific. With a turnover of €2.5 billion (CDN$3.6 billion or US$2.7 billion), the company employs around 2,000 people worldwide and serves over 22,000 customers. For more information, visit www.barentz-na.com.

Video: You Be The Judge: Evaluating 8 Breeding Rams!

It's time for some honest feedback here at Ewetopia Farms! Today, we’re showing you all eight rams we used for breeding this year. Instead of just presenting them, we thought it would be fun to create a “Ram Report Card” — where we point out both their strengths and areas for improvement.

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At Ewetopia Farms, we raise registered Suffolk and Polled Dorset sheep, focusing on high-quality genetics, structure, and friendly temperaments. Evaluating breeding rams is part of the bigger picture of building stronger flocks — and we’re excited to share the process with you.

If you enjoy seeing how we evaluate our animals, follow along by subscribing to our channel. We share daily insights into the joys and challenges of sheep farming here in Canada.