Farms.com Home   Ag Industry News

Syngenta Buys Italian Durum Wheat Seed Company

Syngenta recently announced that it had acquired Societa Produttori Sementi (PSB).

The Italian-based company is one of the country’s most established seed firms and produces durum wheat often used for pasta making.  

Wheat for PSB’s pasta is grown on more than 330,000 hectors in Italy. The company also grows crops at its headquarters in Argelato, which is home to a 430-hector farm.

Syngenta says that it will retain the PSB brand.

“Together we will accelerate innovation in high-quality durum wheat production, helping more growers prosper in the competitive Italian market as well as supporting international expansion,” John Atkin Syngenta’s Chief Operating Officer said in a release.

The move expands Syngenta’s global presence, as it employs 28,000 workers in over 90 countries worldwide. The acquisition also supports Syngenta’s “The Good Growth Plan.” More information about its pledge can be found here.

Financial details of the deal were not disclosed. The global market value for pasta is estimated at $16 billion.
 


Trending Video

How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.