Syngenta Buys Italian Durum Wheat Seed Company

Apr 08, 2014

Syngenta recently announced that it had acquired Societa Produttori Sementi (PSB).

The Italian-based company is one of the country’s most established seed firms and produces durum wheat often used for pasta making.

Wheat for PSB’s pasta is grown on more than 330,000 hectors in Italy. The company also grows crops at its headquarters in Argelato, which is home to a 430-hector farm.

Syngenta says that it will retain the PSB brand.

“Together we will accelerate innovation in high-quality durum wheat production, helping more growers prosper in the competitive Italian market as well as supporting international expansion,” John Atkin Syngenta’s Chief Operating Officer said in a release.

The move expands Syngenta’s global presence, as it employs 28,000 workers in over 90 countries worldwide. The acquisition also supports Syngenta’s “The Good Growth Plan.” More information about its pledge can be found here.

Financial details of the deal were not disclosed. The global market value for pasta is estimated at $16 billion.

Video: Farmers: Stop Letting Risk Steal Your Profit — These New Insurance Tools Change the Game

Volatile markets. Unpredictable weather. Tight margins. Farming has never carried more risk—but now, you have smarter ways to protect your operation.
In this interview, Chris Corbett, Sales Manager at AGi3, breaks down a new generation of insurance solutions built specifically for today’s farm businesses: ForwardProtect — Protect your grain operation from the double hit of yield shortfalls and rising prices when forward contracts can’t be filled.
AgriEnhance — Take control of your crop risk plan with flexible yield coverage and whole-farm revenue protection tailored to your operation.
FarmElevate — A modern approach to farm insurance, combining deep ag expertise with advanced technology to protect your property, equipment, and liability.
These aren’t traditional policies—they’re strategic tools designed to protect your margins, stabilize cash flow, and give you confidence in uncertain markets.
If you’re serious about managing risk and protecting your bottom line, this is a must-watch.