New plan aims to grow demand revive textiles and support farmers
The United States Department of Agriculture (USDA) has introduced a major plan to strengthen the cotton industry and support farmers across the country. The Great American Cotton Plan was announced to improve cotton demand, increase trade opportunities, and rebuild domestic textile manufacturing.
“Since 1607, cotton has helped build and sustain rural America. Our farmers grow some of the highest-quality cotton in the world, but over the last several years America’s cotton growers have been crushed by rising costs, unfair foreign competition, and a flood of cheap synthetic products. In 2023, we lost our status as the world's top cotton exporter to Brazil. This change starts today,” said Secretary Rollins.
Cotton producers are experiencing a fifth straight year of negative returns. The USDA estimates that farmers may lose about $2.6 billion across millions of acres this season. At the same time, the number of cotton processing facilities has declined, and synthetic fibers now make up nearly 70% of global textile production.
Cotton remains a valuable crop, generating strong economic activity. For every one dollar earned at the farm level, about fifteen dollars is created across related industries.
The plan focuses on four key areas. First, it promotes domestic use of cotton through campaigns that encourage consumers to choose natural fibers instead of plastic-based materials. Second, it supports increased production and processing by offering financial assistance and improving infrastructure. Third, it aims to expand export markets through trade agreements and international partnerships. Finally, it strengthens risk protection by improving insurance access and supporting research to control pests.
The USDA is also promoting awareness about the benefits of natural cotton fibers. Cotton is biodegradable, breathable, and able to absorb moisture, making it more comfortable than synthetic materials.
Through this plan, the USDA aims to support farmers, strengthen rural economies, and restore the role of cotton in everyday products.
Photo Credit: cotton-plan