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2023 Agriculture Awareness Summit in Saskatchewan examines public perceptions of industry

Agriculture communicators and leaders are coming together in Saskatoon for the 2023 Agriculture Awareness Summit to explore how the industry is adapting to changes in public perception and connecting with consumers.

The summit, which takes place February 14 and 15, comes a decade after the ministry's inaugural Agriculture Awareness Summit in 2013. This year's event, funded by the federal, provincial and territorial governments through the Canadian Agricultural Partnership (CAP) and co-hosted by Farm & Food Care Saskatchewan and the Saskatchewan Ministry of Agriculture, will examine the progress made over the past 10 years and how consumer trends continue to drive public trust considerations regarding agriculture.

Canada's Ag Day is also celebrated on February 15, a national day to share about the industry and help people learn where their food comes from.

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