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Gillespie to lead marketing team at National Swine Registry

The National Swine Registry (NSR) recently welcomed Jen Gillespie as the Director of Marketing and Communications. In this position, Gillespie will oversee the communications division of the NSR, including production of Seedstock EDGE. Additionally, Gillespie will handle media and public relations and pursue marketing opportunities for the NSR through social media and interactive technology.

The Kansas native holds a master's degree in agricultural communications from Oklahoma State University and a bachelor's degree in agribusiness from Kansas State University. Gillespie brings valuable purebred and livestock marketing experience from her industry relations internship with Certified Angus Beef, LLC, as well as ag policy experience from six months with the U.S. Department of Agriculture in Washington, D.C. In addition, she boasts publication production knowledge gained as the editorial assistant for the Journal of Applied Communications and videography skills learned through an internship with SUNUP Television at Oklahoma State.

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CEOs of the Industry: John McIntire, Partner at Pike Pig Systems

Video: CEOs of the Industry: John McIntire, Partner at Pike Pig Systems

CEOs of the Industry, Jim sits down with John McIntire, Partner at Pike Pig Systems, one of the most quietly impressive 26,000-sow operations in the U.S. John shares how he grew from operator to partner, how Pike built a people-first culture with long-tenured managers, and why they’re committed to weaning bigger, stronger pigs at 25+ days.

John breaks down how Pike stays efficient in a tough economic environment, the power of their shareholder-owned farm model, and how their work with PIC and a 240-head boar facility drives genetics and health outcomes. He also opens up about the innovations Pike adopts — and how they decide what’s truly valuable versus industry hype.

From Prop 12 and labor challenges to trade, consumer expectations, and sustainability, John chooses a hot-button issue and shares how Pike is preparing for the future. The episode closes with a rapid-fire “Fast Five” — mindset, leadership, daily habits, and three words that define Pike Pig Systems in 2025.

If you want a look inside a people-driven, purpose-driven, quietly elite pork system, this is an episode you won’t want to miss.