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Canadian Olympian Sage Watson Honoured with 4-H Canada Distinguished Alumni Award

Sage Watson

Ottawa, ON – 4-H Canada is honoured to name Canadian Olympian Sage Watson of Medicine Hat, AB as the recipient of the 2021 4-H Canada Distinguished Alumni Award.

The Distinguished Alumni Award will be presented to Watson during the 2022 4-H Canada Leadership Awards, to be held virtually with host Peter Mansbridge on Feb. 23, 2022. She proudly represents the ranching community and is passionate about showcasing the industry’s strong commitment to grasslands and sustainability.

A true embodiment of the 4-H mission and values, Watson is being recognized for the positive change she effects in the world as an elite athlete, mentor, philanthropist, and changemaker.

“Sage Watson is the very definition of a responsible, caring, and contributing leader, and we are honoured to add her name to the illustrious list of Distinguished Alumni Award recipients,” said 4-H Canada CEO, Shannon Benner. “In addition to her incredible accomplishments as an elite athlete, Sage is a remarkable role model who advocates for female athletes, donates time and energy to her community, and continually gives back to youth.”

Watson, a two-time Olympian, credits her agricultural background for her work ethic and fierce determination. She says growing up on a cattle ranch in southern Alberta taught her how to work hard toward her goals. As a youth, she joined her local 4-H beef club, and went on to become a District Grand Champion for her steer. Watson was also a finalist in several regional public speaking finals, chaired a variety of committees, and was elected to her club’s executive. She attributes her confidence in speaking at schools and events, and interacting with the media, to her time in 4-H.

From rural Alberta to the world stage, Watson is one of Canada’s most beloved track and field athletes, easily recognized by the trademark red lipstick she wears in competition. An NCAA Champion, one of her proudest accomplishments is balancing athletics and academics at the University of Arizona, where she graduated at the top of her class with a degree in Business Marketing.

Watson made her Olympic debut at Rio 2016, where she earned her way into the semifinals of the 400m hurdles. She also stepped up as anchor to lead Canada to a fourth-place finish in the 4x400m relay – a feat she repeated at Tokyo 2020. She has also made two Pan American Games appearances, helping Canada take bronze in the 4x400m relay on home soil at Toronto 2015. She moved up the podium at Lima 2019, winning individual gold in the 400m hurdles, then adding silver in the 4x400m relay. That same year, during the semifinals at the World Athletics Championships in Doha, QAT, Watson broke the 400m hurdles national record that had stood since 1996.

Lauded within the sport community both on and off the track, Watson is recognized around the world for speaking up to advocate against media sexualization of female athletes, and was part of a strong movement that resulted in increased awareness and adjustment of camera angles during Tokyo 2020. She is also a pillar of her community, passing on the values taught to her by reaching out to youth on a personal level through speaking engagements and volunteer work in clubs and school groups. Watson has even created a foundation in her hometown to provide shoes to underprivileged student athletes through her partnership with Nike. In addition, she champions agriculture through her role as an Ambassador for Canada Beef. She proudly represents the ranching community and is passionate about showcasing the industry’s strong commitment to grasslands and sustainability.

Watson is joining an esteemed group of 4-H Canada Distinguished Alumni Award recipients.  Proudly supported by Glacier FarmMedia, the award recognizes the outstanding leadership and contributions of 4-H alumni – a community of over 350,000. It is one of four prestigious awards presented annually at 4-H Canada’s signature event, the Leadership Awards, which showcase the achievements of leadership at every level of 4-H in Canada, while helping to raise important funds for the Canadian 4-H Foundation.

“It is an honour to support the 4-H Canada Distinguished Alumni Award and to see it awarded to Sage Watson,” said Bob Willcox, Glacier FarmMedia president. “She is an inspiring leader who embodies the spirit of 4-H Canada.”

Source : 4-H Canada

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Advancement Through Science: The Purpose of the Beef Cattle Research Council

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Every time a beef animal is sold in Canada, the Canadian Beef Cattle Check-Off is collected, and a portion of it funds research and extension through the Beef Cattle Research Council.

The BCRC has a vision of a transparent, competitive and sustainable Canadian beef industry. And, we’re on a mission to support growth in beef demand, increase productivity and earn public trust. Research investments by producers are making that happen.

The BCRC works to advance the Canadian beef industry through industry-led research and extension. We create practical tools and resources that help producers make improvements in:

?? animal health and welfare,

?? forage and grassland productivity

?? feed efficiency and nutrition

?? beef quality and safety and

??environmental sustainability.

Guided by a board of producers from across Canada, the BCRC has one goal -- to make every producer-paid research dollar count. For each dollar invested through the Canadian Beef Cattle Check-Off, we leverage two to three dollars from other funding sources.

By bridging the gap between research and real-life application, we empower producers to make economical, science-based decisions to help drive innovation, sustainability and profitability in their operations.

Where industry investment and collaboration intersect with research and ranching – that’s where we find advancement through science and the real purpose of the Beef Cattle Research Council.