The Beef Cattle Research Council (BCRC) congratulates Executive Director Andrea Brocklebank on being selected as chief executive officer of the Canadian Cattle Association (CCA). Andrea’s appointment, effective March 1, 2026, recognizes her outstanding leadership on behalf of Canada’s beef sector.
“Andrea has devoted her career to ensuring beef producers have practical, economical, science-based solutions and the tools to adopt them,” said Dean Manning, Chair of the BCRC. “Her deep understanding of our industry and proven ability to build partnerships will serve CCA, its members and all Canadian beef producers exceptionally well. We look forward to continued collaboration with CCA.”
Andrea has served the BCRC for the past 20 years, guiding its growth and building its reputation as an industry-leading organization with a strategic approach to research, quality assurance and knowledge mobilization. Her thoughtful, forward-looking leadership style, grounded in integrity and collaboration, has fostered exceptional mentorship within her team and built strong, trusted, solution-focused relationships with producers, industry partners, government representatives and other stakeholders.
“During Andrea’s tenure, the BCRC greatly increased strategic research investments, expanded its mandate to include a focus on knowledge mobilization, created a researcher mentorship program and developed research chair positions in partnership with key research institutions and matching industry and government funders, all while keeping a sharp focus on producer value. We’re proud to see her take on this role,” said Craig Lehr, past chair of the BCRC.
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