Cattlemen's Organization Launches Aggressive New Membership Campaign

Dec 06, 2016

A hard-hitting, two-month membership campaign is being conducted by the National Cattlemen’s Beef Association to strengthen the U.S. cattle producer’s voice in Washington, D.C. on issues critical to both individual cattlemen and women and the nation’s cattle industry. The “Tough Times Require a Tough Team” campaign will run through Jan. 31, 2017, and features benefits to cattle producers that are both immediate and long term.

“Cattlemen and women have a great NCBA team fighting on their behalf in Washington, D.C. every day, but a bigger team means a bigger voice,” according to Tracy Brunner, a Kansas cattleman and NCBA president. “The cattle producer’s enhanced voice in our nation’s capital can improve the business environment for U.S. beef cattle operations and help us keep those operations running today and well into the future.”

Brunner said burdensome regulations are just a part of the challenging landscape cattle producers are facing that needs to be addressed. Working with current and incoming legislators on future farm bills, the viability of U.S. beef in the global marketplace and laws that impact how producers conduct their businesses daily is also essential.

Click here to see more...

Video: Season 6, Episode 7: Takeaways from the Second International Conference on Pig Livability

This year’s conference fostered open, engaging conversations around current research in the swine industry, bringing together hundreds of attendees from 31 states and six countries. Two leaders who helped organize the event joined today’s episode: Dr. Joel DeRouchey, professor and swine extension specialist in the Department of Animal Sciences and Industry at Kansas State University, and Dr. Edison Magalhaes, assistant professor in the Department of Animal Sciences at Iowa State University. They share key takeaways from the conference, including the importance of integrating data when evaluating whole-herd livability, building a culture of care among employees and adopting new technologies. Above all, the discussion reinforces that this industry remains, at its core, a people business.