Cereals Canada announces new Habitat Friendly Winter Wheat Ecolabel Program

Feb 08, 2023

Cereals Canada, Ducks Unlimited and prairie winter wheat producer groups have created the Habitat Friendly Winter Wheat Ecolabel Program to encourage winter wheat acreage.

Leif Carlson, the director of market intelligence and trade policy at Cereals Canada, says Ducks Unlimited research has shown that ducks that nest in winter wheat stubble are 24 times more successful than those that are nested in spring-planted cereals.

"Recognizing these benefits, we saw that there was an opportunity to highlight this unique benefit of winter wheat and worked with the provincial lead associations to create this eco-label, and allow consumers to have this bit of information."

Consumers will be able to recognize the products that use winter wheat flour by a specific label.

To participate in the ecolabel program the product has to contain 30 per cent Western Canadian Winter Wheat flour.

Coyote Pancake and Waffle Mix from Rockport Flour Mills at Magrath, Alberta is made with whole wheat flour milled from spring wheat and winter wheat.

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Video: Understanding the Basics of the Renewable Fuel Standard

On Friday, April 24, 2026, from 12 noon–1:00 ET, the Penn State Center for Agricultural and Shale Law, alongside the Pennsylvania Department of Agriculture’s (PDA) Agricultural Business Development Center (ABDC), presented this webinar in the Understanding Agricultural Law Educational Series, a course designed to develop subject matter literacy and competence on fundamental issues of agricultural law for attorneys and business advisors who work with or represent agricultural or rural clients but may not necessarily specialize in agricultural law:

“Understanding the Basics of the Renewable Fuel Standard”

The Clean Air Act’s Renewable Fuel Standard (RFS) program requires transportation fuel sold in the United States to contain a minimum volume of renewable fuels such as ethanol, biodiesel, or advanced biofuels. Established by the Energy Policy Act of 2005 and later expanded by the Energy Independence and Security Act of 2007, the RFS is implemented by the U.S. Environmental Protection Agency (EPA) in collaboration with the Department of Energy and the U.S. Department of Agriculture (USDA).

This webinar provides an overview of the legal authority and structure for the RFS program and explain how it works, including the program’s system of Renewable Identification Numbers (RINs) and categories of renewable fuels. Additionally, this webinar addresses EPA annual volume requirement rulemaking and associated recent legal issues.