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Champion of Care: Zoetis Honors Jim Coakley

Zoetis is honoring individuals who exemplify everything that is good about the pork industry through its Champions of Care initiative, the company announced.

Jim Coakley, swine herd manager at Oklahoma State University’s Swine Education and Research Center, is being honored in this initiative. Not only is he responsible for overseeing animal care of the school’s swine farm unit, but he is also nurturing the next generation of leaders.

“A pig farm is only as healthy as its animals. It’s the people who make the difference,” says Wes Lack, national sales director of Zoetis Pork. “Every day, we see the spirit of caregiving by those who put their passion into practice. It speaks to everything that is right about American agriculture and what Champions of Care highlights.”

Coakley’s story is the focus of a new Champions of Care video that highlights how hands-on education and mentorship are creating opportunities to attract students to agricultural careers.

“Through caring for the university swine herd, our students have the opportunity to learn solid work ethics and good morals,” Coakley says in a release. “My biggest goal is to see students graduate with a degree and land a job that benefits agriculture.”

Raised on his family’s farm in Hobart, Okla., Coakley says his parents inspired his passion for agriculture and commitment to teaching.

“Animal health is the most important. We have to provide a level of defense for combating diseases and be committed to providing a safe, high-quality product raised as efficiently as possible,” Coakley says.

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Evolution of Beef Cattle Farming

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The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.