Claas' Remote Service Dealer Model: Roots in Argentina

Jul 27, 2023

Patricio Frangella: FarmPoint is actually a system, a system that we implement in how we approach customers, where you put dedicated resident technicians in the concentration where the customers actually are, in the way — we service those customers closer and really within an hour distance of where the customers are in the case of service. And we service those technicians and we service those customers with what we call parts runners and working with them together with that. And how really bringing the model of brick and mortar type of dealerships really into service centers that would service those concentration of customers or customers themselves directly and what they actually need and where they need it and not them coming to us. We [are] trying to really avoid with really strong logistic approach and really strong technological approach to the customers to really concentrate on what they need and how they are and tailor our approach to them.

A different approach in that sense as well, right? And we’ve been doing the remote service support center, we’ve been doing that in South America for the last three years and [it] has been done already in Europe. So actually we’re implementing something in this market that was already been implemented before. So that is also something that I know and that’s part of my job, is implementing and coming here to the U.S. to actually implement that we already successfully implemented over the last three years in South America.

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Video: The new ARION 5 CMATIC. The best choice – whatever lies ahead. ?

The CLAAS ARION 5 CMATIC – a tractor for a wide range of tasks. Whether mowing, cultivating, swathing or baling: the new ARION 5 CMATIC impresses with its versatility and adapts to changing tasks. ?
Equipped with the tried-and-tested CMATIC continuously variable transmission and a 4-cylinder engine delivering up to 180 PS, it guarantees the perfect balance of impressive performance, excellent driving comfort and outstanding efficiency. ?

On many farms, requirements change by the hour. One moment it’s road transport, the next it’s mowing grassland, then cultivating the field. This is quickly followed by raking, baling and wrapping – each task places its own demands on speed, precision and power. Via the Power-Beyond connection, the load-sensing system pumps up to 150 litres of oil per minute. This is ideal for heavy-duty hydraulic implements in rapidly changing operations. The ARION 5 CMATIC provides reliable support in every one of these situations, when every minute counts on the farm. ?

This is precisely where its strength lies: not in excelling in a single discipline, but in switching between very different tasks without compromising on reliability or performance. For farms where no two days are the same, it is precisely this flexibility that is crucial – the ARION 5 CMATIC delivers it without wasting valuable time between jobs. ?