Claas' Remote Service Dealer Model: Roots in Argentina

Jul 27, 2023

Patricio Frangella: FarmPoint is actually a system, a system that we implement in how we approach customers, where you put dedicated resident technicians in the concentration where the customers actually are, in the way — we service those customers closer and really within an hour distance of where the customers are in the case of service. And we service those technicians and we service those customers with what we call parts runners and working with them together with that. And how really bringing the model of brick and mortar type of dealerships really into service centers that would service those concentration of customers or customers themselves directly and what they actually need and where they need it and not them coming to us. We [are] trying to really avoid with really strong logistic approach and really strong technological approach to the customers to really concentrate on what they need and how they are and tailor our approach to them.

A different approach in that sense as well, right? And we’ve been doing the remote service support center, we’ve been doing that in South America for the last three years and [it] has been done already in Europe. So actually we’re implementing something in this market that was already been implemented before. So that is also something that I know and that’s part of my job, is implementing and coming here to the U.S. to actually implement that we already successfully implemented over the last three years in South America.

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.