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CNH Industrial Takes Minority Stake in EarthOptics

Soil sensing tech helps farmers get more from their land and give back to it.

CNH Industrial announces a minority investment in the US-based ag tech company EarthOptics through its Ventures arm.

EarthOptics’ proprietary sensor technology precisely measures the health and structure of soil through a combination of ground-based sensors, satellites, physical soil samples, machine learning models and agronomic expertise. By providing such a wide range of soil data, this technology enables farmers to better manage their land and enhance its value. Insights can help them drive multiple improvements from increasing crop yield to reducing fertilizer application, and assessing their farm’s carbon impact, to name a few key areas.

This funding – part of EarthOptics’ Series B investment round – will help to further build out their sensor suite’s hyper-accuracy capabilities to boost acreage growth and bring greater savings. It will also allow the company to scale cooperation with service providers (agronomists, crop consultants and trusted third party advisors) for data insights.

CNH Industrial will begin a pilot testing phase of EarthOptics’ soil sensing technology through our Case IH brand in 2023. Commercial plans will be the subject of future announcements. The goal of this technology is to accelerate our work in tillage automation and provide greater agronomic insights for customers.

Source : Farm Equipment

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Our Amazing Grasslands ~ Larry Wagner

Video: Our Amazing Grasslands ~ Larry Wagner, Brule County, South Dakota



“Maintaining grass is crucial for building soil health. In the winter, the grass captures snow providing moisture retention. This helps keep the roots alive and growing throughout the year, benefiting the overall microbial activity in the soil. This practice is particularly important, especially in years with challenging weather conditions.” ~Larry Wagner

The South Dakota Grassland Coalition (SDGC) partnered with the organizations listed below to enhance the Grassland Planner with a release of a short video story each month during 2024, promoting healthy soils, grasslands, and ecosystems. Please enjoy the "Our Amazing Grasslands" feature story for January 2024.

2024 Grassland Stewardship Communications Project Partners: SDGC, Audubon Dakota, Ducks Unlimited, Partners for Fish and Wildlife, South Dakota Department of Game, Fish and Parks, The Nature Conservancy, Pheasants Forever, South Dakota Soil Health Coalition, USDA Natural Resources Conservation Service (NRCS), and South Dakota State University.

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