Consumer Marketing Essential For Producers

Jan 27, 2017

In the last few years more and more producers are speaking up about how they do things on the farm.

Consumers today are looking for more information on how their food is raised.

Marketing Consultant Trevor Carlson says it’s a good start but we need to do more.

He notes when nobody’s talking about what they’re doing or why it creates a bit of a void.

Carlson Said, "When that void exists that's when you get other noise entering the fold. You get people talking about GMO-free, you hear things like no antibiotic, you hear things like hormone free, and then it's too difficult, I think, after the fact, to really educate the customer and properly inform the customer on why these practices are being used."

Source : Discoverestevan

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.