Consumer Marketing Essential For Producers

Jan 27, 2017

In the last few years more and more producers are speaking up about how they do things on the farm.

Consumers today are looking for more information on how their food is raised.

Marketing Consultant Trevor Carlson says it’s a good start but we need to do more.

He notes when nobody’s talking about what they’re doing or why it creates a bit of a void.

Carlson Said, "When that void exists that's when you get other noise entering the fold. You get people talking about GMO-free, you hear things like no antibiotic, you hear things like hormone free, and then it's too difficult, I think, after the fact, to really educate the customer and properly inform the customer on why these practices are being used."

Source : Discoverestevan

Video: What Does 20 MILLION Hogs a Year Look Like?

?? The Multi-Plant System Processing 20 Million Hogs Annually in the Midwest JBS USA operates multiple large-scale pork processing facilities across the Midwest, including major plants in Iowa, Minnesota, and Indiana. Combined, these facilities have the capacity to process approximately 20 million hogs annually.

Each plant operates high-speed automated slaughter systems capable of processing up to 20,000 head per day, followed by fabrication lines that break carcasses into primals, sub-primals, and case-ready retail products.

Hog procurement is coordinated through electronic marketing platforms that connect regional contract finishing operations and independent producers to plant demand schedules. This digital procurement system allows for steady supply flow and scheduling efficiency across multiple facilities.

Processing plants incorporate comprehensive food safety systems, including pathogen intervention technologies, rapid chilling processes, and integrated cold-chain management. USDA inspection is embedded throughout the harvest and fabrication stages to ensure regulatory compliance and product integrity. Finished pork products — from bulk primals to retail-ready packaged cuts — are distributed through coordinated logistics networks serving domestic and export markets.