Consumer Marketing Essential For Producers

Jan 27, 2017

In the last few years more and more producers are speaking up about how they do things on the farm.

Consumers today are looking for more information on how their food is raised.

Marketing Consultant Trevor Carlson says it’s a good start but we need to do more.

He notes when nobody’s talking about what they’re doing or why it creates a bit of a void.

Carlson Said, "When that void exists that's when you get other noise entering the fold. You get people talking about GMO-free, you hear things like no antibiotic, you hear things like hormone free, and then it's too difficult, I think, after the fact, to really educate the customer and properly inform the customer on why these practices are being used."

Source : Discoverestevan

Video: Finding a Balance of Innovation and Regulation - Dr. Peter Facchini

Regulations help markets and industry exist on level playing fields, keeping consumers safe and innovation from going too far. However, incredibly strict regulations can stunt innovation and cause entire industries to wither away. Dr. Peter James Facchini brings his perspective on how existing regulations have slowed the advancement of medical developments within Canada. Given the international concern of opium poppy’s illicit potential, Health Canada must abide by this global policy. But with modern technology pushing the development of many pharmaceuticals to being grown via fermentation, is it time to reconsider the rules?

Dr. Peter James Facchini leads research into the metabolic biochemistry in opium poppy at the University of Calgary. For more than 30 years, his work has contributed to the increased availability of benzylisoquinoline alkaloid biosynthetic genes to assist in the creation of morphine for pharmaceutical use. Dr. Facchini completed his B.Sc. and Ph.D. in Biological Sciences at the University of Toronto before completing Postdoctoral Fellowships in Biochemistry at the University of Kentucky in 1992 & Université de Montréal in 1995.