TORONTO, ON - On September 24, Kubota Canada Ltd. (KCL) announced their first ever music partnership with multi-platinum selling Canadian country music superstar Gord Bamford. At the annual dealer sales conference hosted at the Swan Resort Hotel in Florida, the multiple CCMA and CMA Award winner and his band hit the stage for a surprise performance before joining Rob Allison, National Brand Manager of KCL to announce the landmark agreement.
“This is Kubota’s first venture into a partnership in the music industry and we couldn’t have asked for a better fit for our brand than with Gord Bamford,” said Rob Allison, Kubota’s National Brand Manager. “Gord is a Canadian country boy through and through and shares the values that define our brand. We greatly value the relationships we have with our dealers and customers, in fact these relationships are everything. We build them together and we hope to build many more with Gord’s fans across Canada,” Allison continued. “And it’s not much of a stretch to understand why Kubota Canada would partner with a Canadian country music star - we have a lot of customers in rural Canada and that’s where country music lives large.”
The multi-year partnership will see KCL as the presenting sponsor of Bamford’s upcoming Canadian Honkytonks & Dive Bar Tour, a limited-edition line of Gord Bamford / KCL branded apparel, the Country icon appearing in KCL dealership POS promotions, at in-store events, in social media campaigns along with special dealership ticket packages and more.
“I’m very excited about the partnership with Kubota Canada, and the opportunity to work with all the great people I have met so far and the friendships I will be making in the future,” said Gord Bamford. “It’s a pleasure to be part of Team Kubota, and it couldn’t be a better fit for my brand and values.”
Source : Kubota Canada Ltd.