The Canadian Produce Marketing Association (CPMA) is advancing a coordinated, sector-led response to food loss and waste (FLW), focused on practical policy, industry collaboration, and targeted investment to unlock environmental and economic value across Canada’s fresh produce supply chain.
“Food loss and waste is one of the most complex challenges facing our sector—but it is also one of the most important opportunities,” says Ron Lemaire, CPMA President. “By working together across industry and government, we can reduce waste, unlock new value, and strengthen the competitiveness and resilience of Canada’s fresh produce industry.”
Through a series of recent initiatives, CPMA is strengthening the evidence base, showcasing industry leadership, and convening stakeholders to better measure, reduce and recover value from FLW.
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