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CRSB seeks public input on proposed updates to standards in Certified Sustainable Beef Framework

The Canadian Roundtable for Sustainable Beef (CRSB) is seeking public input to proposed changes to the standards for sustainable beef production and processing that form the foundation of the Certified Sustainable Beef Framework (the Framework).

An online 60- day comment period on the draft updated Standards opens today and runs until December 2, 2022.

The Framework was launched in 2017 to recognize sustainable practices in Canadian beef production and processing, to support sustainable sourcing commitments for the retail and foodservice sector, and to provide credible, science-based assurances for Canadian consumers.

As part of a scheduled five-year program review, and following extensive stakeholder consultation, the CRSB’s Framework Committee conducted an in-depth review of each indicator in both standards (beef production and processing), explored areas for improvement, and identified gaps.

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At the 2025 World Pork Expo, Brian Earnest, Lead Economist for Animal Protein, spoke with Rachel Fishback about the growing opportunity for U.S. pork to reconnect with consumers.

He emphasized the need to refocus on taste, convenience, and consumer preference, noting that pork has fallen behind beef and chicken in domestic demand. With campaigns like “Taste What Pork Can Do,” the industry has a real shot at reshaping perceptions and boosting consumption at home.
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