EMDA Board Named; Leaders to Drive Equipment Industry Growth

Apr 24, 2025

The Equipment Marketing & Distribution Association (EMDA) is proud to announce its dedicated and dynamic Board of Directors, a team of industry leaders committed to shaping the future of the agricultural and related equipment sectors. This passionate group works diligently to support the growth of EMDA members and foster collaboration across the industry.

Pictured from left to right, the EMDA Board of Directors includes:

Celeste Lindsey - Executive Director of EMDA in Statham, Ga.: Leading the organization with vision and expertise.
Sean Morrisey - Director, Owner of RM Equipment in Slater, Iowa: Contributing valuable insights and guidance.
Josh Overholser - 2nd Vice President, President of Superior Implement & Supply Co., Inc. (SISCO) in Greenville, Ohio: Playing a key role in the association's strategic direction.
Chris Rankin - Secretary, Vice President, of Rankin Equipment Co., Yakima, Wash.: Ensuring the smooth and efficient operation of the board.
Shannon Soparlo - President, Vice President of Adair Sales & Marketing Co. Inc., Swift Current, Saskatchewan Canada: Providing strong leadership and fostering a collaborative environment.
Ida Van Scyoc - Associate Member Delegate, General Manager, of S3 Delta Harrows, Shenandoah, Iowa: Representing the important perspectives of associate members.
Kris Yancey- 1st Vice President, President of Implement Sales, LLC, Monroe, Ga.: Supporting the President and contributing to the association's goals.
Bob Doran - Treasurer, President of Doran Distribution Services, Mount Horeb, Wis.: Overseeing the financial health and stability of EMDA.

Together, these individuals bring a wealth of experience and a shared commitment to the success of EMDA and its members. Their leadership is instrumental in driving initiatives that promote industry growth, facilitate valuable connections, and provide essential resources for wholesaler-distributors and manufacturer's representatives in the agricultural, outdoor power, light industrial, and forestry equipment industries.

Click here to see more...

Video: Fendt Testimonial | Fendt 726 Vario Gen7 | Peter Watson Jones Ltd.

What happens when a farm buys its first Fendt? For Peter Watson Jones Ltd, the Fendt 726 Vario Gen7 has exceeded expectations from day one. For Jack, Farm Manager at Peter Watson Jones Ltd in North Shropshire, UK, the Fendt 726 Vario Gen7 wasn't just another tractor purchase. It was the farm's first experience with the Fendt brand.

Operating across a 1,200-acre arable farm alongside a 250,000-head broiler enterprise, the business has evolved significantly over the last decade, moving to a straight arable system with fewer staff and machines. Since arriving on the farm, the Fendt 726 Vario has established itself as the main drilling and cultivations tractor, earning its place through performance, versatility and efficiency. Whether it's handling large-scale cultivations or working with a new 4.5m strip-till drill, the tractor continues to impress.

Jack highlights its excellent manoeuvrability, operator comfort and ability to deliver strong pulling power at low engine speeds. The result? Outstanding fuel efficiency without compromising performance. Reliability has also been a key factor, with dependable backup from the team at TR Machinery helping to keep the tractor working when it matters most.

?? Watch as Jack shares why the Fendt 726 Vario Gen7, the farm's first Fendt, has made such a strong impression and become an integral part of their operation.