Executive Summary
The United States is the second-largest supplier of agricultural products to Vietnam, at $4.7 billion in 2025. Vietnam’s increasing population and rapidly growing gross domestic product (GDP) have benefitted U.S. agricultural exports. The greatest potential for U.S. agricultural exports in the Vietnamese market includes U.S. fresh fruits, dairy products, poultry and poultry products, feed and feed ingredients, cotton, ethanol, and agricultural-related products, including seafood and forestry products.
Macroeconomic Prospective
Vietnam’s macroeconomic profile combines rapid GDP growth, increasing consumer demand for goods and services, and expanding industrial manufacturing. Vietnam’s GDP was $514.4 billion in 2025 with real GDP growth of 8.0 percent1, making Vietnam the fourth-largest economy in the Association of Southeast Asian Nations (ASEAN). Expanding incomes and industrial processing growth support demand for imported cotton, animal feed, forestry products, fruit, seafood, and specialty foods.
Vietnam’s food sector is growing. Vietnam’s food processing industry reached $88 billion in 2025, up 11 percent, while food retail sales stayed near $72 billion and food service sales rose 15 percent to $32.2 billion, driven mainly by the strong performance of the hospitality industry. The number of international travelers rose by 25 percent year-over-year2. Growing Vietnamese demand for high-quality foods, along with the rapid expansion of the food processing sector, is increasing import needs. U.S. food products have a strong reputation in the market for high quality and good value.
Source : usda.gov