The December 2023 Consumer Food Insights Report from Purdue University provides valuable insights into the ever-evolving world of food consumption, sustainability, and generational differences. With a survey sample of 1,200 consumers across the U.S., here are the key findings:
Deciphering Date Labels: In November, the survey highlighted the importance of sensory cues like smell and appearance in deciding whether to consume or discard food items past their "use by" or "best if used by" dates.
The December survey introduced hypothetical scenarios, revealing that consumers are less likely to discard food when they know the type of date label and can confirm that the food looks and smells normal.
Generational Values in Food: Purdue researchers identified substantial differences in the Sustainable Food Purchasing Index when categorized by generational cohorts. Older generations, including Gen X and baby boomers, scored higher overall, emphasizing economic, taste, and security factors. In contrast, millennials and Gen Z prioritize environmental and social sustainability in their food choices.
Spending, Inflation, and Food Security: Data unveiled differences in food spending patterns among generations, with middle generations allocating more to household food expenses due to larger family sizes. As food price inflation decreased, consumers adjusted their expectations positively. However, food insecurity remains a concern, particularly among young adults, driven by income disparities.
Consumer Trends in 2023: In 2023, stock-out rates reported by consumers dropped from 18% to 14% compared to the previous year. Eggs remained the most out-of-stock item, linked to the 2022 avian influenza outbreak. Consumers also reported limiting sugar intake, hinting at a potential trend for New Year's food resolutions.
Source : wisconsinagconnection