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Farm Bureau Ag Innovation Challenge Contestants Vie for $100K

The American Farm Bureau Federation, in partnership with Farm Credit, is seeking entrepreneurs to apply online by June 15 for the 2025 Farm Bureau Ag Innovation Challenge. Now in its 11th year, this national business competition showcases U.S. startup companies developing innovative solutions to challenges faced by America’s farmers, ranchers and rural communities.

The overall winner of the competition will receive $100,000 in startup funds, the runner-up will be awarded $25,000 and two additional business owners who advance to the final four round will receive $10,000.

“Imagine what $100,000 could do for your business,” said AFBF President Zippy Duvall. “We’ve doubled the prize and doubled the impact.”

Farm Bureau is offering a total of $145,000 in startup funds throughout the course of the competition. After the application period closes, 10 semi-finalist teams will be selected and announced on Sept. 3. Next, the 10 semi-finalist teams will pitch virtually to compete for a spot in the final four round of the contest.

The final four teams will be awarded $10,000 each and participate in a live pitch competition in front of Farm Bureau members, investors and industry representatives at the AFBF Convention in January 2025 in San Antonio, Texas, to win:

  • Farm Bureau Ag Innovation Challenge Winner, $90,000 (total of $100,000)
  • Farm Bureau Ag Innovation Challenge Runner-up, $15,000 (total of $25,000)

Farm Bureau is proud to recognize these innovative businesses, in partnership with sponsors Farm CreditBayer Crop ScienceJohn DeereFarm Bureau BankFarm Bureau Financial Services and T-Mobile.

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