Canada is ‘important market’ for manufacturer
By Diego Flammini
Assistant Editor, North American Content
CLAAS and German dealer BayWa Ag will partner to open a new dealership in Alberta later this year. The expansion comes after CLAAS recently opened a parts centre in Regina.
BayWa is poised to help the German machinery manufacturer grow its business in Western Canada.
“Canada is an important market for CLAAS and we have ambitious targets to keep moving forward,” said CLAAS executive Jan-Hendrik Mohr.
“We are now taking additional measures to ensure our dealer network throughout the country is providing excellence in service to their customers.
“I am delighted that we are able to add BayWa to our list of partners in Canada and fully expect substantial and sustainable growth as our partnership grows even further.”
BayWa CEO Klaus Josef Lutz said “for BayWa, this cooperation in Canada is perfectly in line with our internationalization strategy.
“In addition to our grain trading and fruit business, BayWa can now take a step into a new market to achieve a more diversified international business, also in the agricultural equipment business area.”
CLAAS is the European market leader in combine harvesters, and the world leader in self-propelled forage harvesters. CLAAS is also a top performer in world-wide agricultural engineering with tractors, agricultural balers and green harvesting machinery.