Loftness Names Matt Morrison as Director of Sales and Marketing

Aug 18, 2022

Loftness, the manufacturer of vegetation management and agricultural equipment, has hired Matt Morrison as its new Director of Sales and Marketing. He will lead the sales effort by managing Loftness' territory representatives, establishing pricing programs, forecasting sales and coordinating sales efforts with other departments. He'll also help ensure a high level of customer satisfaction through technical and sales support.

Morrison comes to Loftness with an extensive background in agricultural equipment sales. He most recently worked as Director of Sales and Marketing for a diversified manufacturer of agricultural equipment, snow and ice removal equipment and other products. Prior to that, he gained experience in international sales for two major equipment dealerships.

Originally from West Fargo, North Dakota, Morrison attended Saint John's University in Collegeville, Minnesota, where he earned a bachelor's degree in business management. After graduation, Morrison joined the United States Peace Corps, serving in Urgench, Uzbekistan, which propelled his early career in international business.

Click here to see more...

Video: The New XL Air Carts – Our Largest Yet! | John Deere

More capacity means less tendering —and less tendering means you can finish faster. That’s why we’re building even bigger air carts. More capacity, but still packed with John Deere precision to help you seed more acres, more accurately, and more efficiently. Go big with the new C1450T, with five tanks and a rated capacity of 1,460 bu (51,499 L).

The C1100T gives you a capacity of 1,120 bu (39 ,468 L) and, like the C1450T, a 105 bu (3,700 L) Flex Tank for even greater versatility. And the C850T offers 850 bu (29,953 L) capacity, a bit smaller than its two big brothers, but still large enough to handle large seed loads all day long. Bigger. Better. Smarter. The XL Air Carts from John Deere.