Loftness Names Matt Morrison as Director of Sales and Marketing

Aug 18, 2022

Loftness, the manufacturer of vegetation management and agricultural equipment, has hired Matt Morrison as its new Director of Sales and Marketing. He will lead the sales effort by managing Loftness' territory representatives, establishing pricing programs, forecasting sales and coordinating sales efforts with other departments. He'll also help ensure a high level of customer satisfaction through technical and sales support.

Morrison comes to Loftness with an extensive background in agricultural equipment sales. He most recently worked as Director of Sales and Marketing for a diversified manufacturer of agricultural equipment, snow and ice removal equipment and other products. Prior to that, he gained experience in international sales for two major equipment dealerships.

Originally from West Fargo, North Dakota, Morrison attended Saint John's University in Collegeville, Minnesota, where he earned a bachelor's degree in business management. After graduation, Morrison joined the United States Peace Corps, serving in Urgench, Uzbekistan, which propelled his early career in international business.

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Video: New colours and more durability for Case IH RB6 round balers

Farmers will see a new look and more efficiency and durability from Case IH's RB6 Series variable chamber round balers for model year 2026. In this report from the Farm Progress Show in Decatur, Illinois, Case livestock product specialist Brian Williams notes that the first thing farmers will notice is a new colour scheme. "For the tailgate, the frame, and also the pickup, we've changed to our Case IH red colour. One of the really nice things about changing that colour scheme is that you're able to see that crop flowing into the baler much better from the tractor." There's also changes to the pickup with the addition of a second roller. "On the 566 model, you can get it with the double windrower roller," says Williams. "For our customers that are baling corn stalks or large windrows, it helps to push that windrow down to let that feed into the chamber, so that they're able to bale a little bit faster, because everyone's looking for better efficiency." There are also modifications to the rollers in the bale chamber — the stripper roll and the fixed roll have been combined into a one-piece roller. "There's no welds on those rollers, so the dependability is going to be far greater than our previous model," adds Williams.