Farmers Welcomed as “Game-Changers” of Agrifood Systems

Jun 19, 2024

Director-General QU Dongyu today welcomed farmers from around the globe to FAO headquarters for the 2024 Annual Meeting of the World Farmers’ Organisation (WFO).

“You are the game changers of agrifood systems,” he said, noting that precisely those systems need to be urgently transformed to address hunger and other global challenges.

Most of the worlds 608 million farms are run by an individual or a family and rely primarily on family labor, operating at a small scale yet producing the vast majority of the world’s food in value terms. Those farmers also fulfil key environmental, social and cultural roles and have a “unique understanding and ability to protect local ecologies, knowledge and heritage,” Qu added.

Qu hailed the WFO as a “great example of effective collaboration” with more than 80 national farmers’ organizations from all over the world under its umbrella. Such organizations can serve a host of functions regarding scale, knowledge sharing and policy change, the Director-General said, emphasizing that effective partnerships are at the core of FAO’s work.

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Video: Fendt Testimonial | Fendt 726 Vario Gen7 | Peter Watson Jones Ltd.

What happens when a farm buys its first Fendt? For Peter Watson Jones Ltd, the Fendt 726 Vario Gen7 has exceeded expectations from day one. For Jack, Farm Manager at Peter Watson Jones Ltd in North Shropshire, UK, the Fendt 726 Vario Gen7 wasn't just another tractor purchase. It was the farm's first experience with the Fendt brand.

Operating across a 1,200-acre arable farm alongside a 250,000-head broiler enterprise, the business has evolved significantly over the last decade, moving to a straight arable system with fewer staff and machines. Since arriving on the farm, the Fendt 726 Vario has established itself as the main drilling and cultivations tractor, earning its place through performance, versatility and efficiency. Whether it's handling large-scale cultivations or working with a new 4.5m strip-till drill, the tractor continues to impress.

Jack highlights its excellent manoeuvrability, operator comfort and ability to deliver strong pulling power at low engine speeds. The result? Outstanding fuel efficiency without compromising performance. Reliability has also been a key factor, with dependable backup from the team at TR Machinery helping to keep the tractor working when it matters most.

?? Watch as Jack shares why the Fendt 726 Vario Gen7, the farm's first Fendt, has made such a strong impression and become an integral part of their operation.