Government of Canada supports meat sector in growing export markets

Jun 04, 2019

Ontario - Agriculture and Agri-Food Canada

Chris Bittle, Member of Parliament – St. Catharines, on behalf of Marie-Claude Bibeau, Minister of Agriculture and Agri-Food, announced an investment of up to $1,072,335 to the Canadian Meat Council (CMC) under the Canadian Agricultural Partnership’s AgriMarketing program, while attending the 99th Annual Conference in Niagara Falls, Ontario. This funding will help Canada’s strong and prosperous meat industry accommodate growing demands here and around the world.

In collaboration with the Canadian Pork Council (CPC) and the Canada Cattlemen’s Association (CCA), this investment will help the Canadian Meat Council undertake such activities as inspection visits by international officials to ensure that Canadian facilities meet food safety requirements. It will help build relationships with foreign industry partners, and also provide timely information and expertise for global trade missions. Increasing markets will benefit Canadian producers and processors and provide an avenue to maximize the value of pork and beef products.

Video: CEOs of the Industry: Dr. Jay Miller, The Maschhoffs

CEOs of the Industry, we sit down with Dr. Jay Miller, CEO of The Maschhoffs, to explore his remarkable journey from veterinary consultant to executive leader at one of America’s largest family-owned pork production companies.

Dr. Miller shares how his outside-in perspective shaped his leadership approach, what it was like transitioning from advisor to CEO, and how he’s balancing the company’s proud multigenerational legacy with the need for transformation and innovation.

We dig into tough topics like navigating company contraction, reshaping culture for performance, and the critical role veterinary expertise plays at the executive level. Dr. Miller opens up about building a sustainable, modern pork business—not just environmentally, but operationally and culturally—and what it takes to attract and develop the next generation of talent in agriculture.

Looking ahead, he shares his five-year vision for The Maschhoffs and gives us a personal peek in the Fast Five round, where he reveals leadership insights, the best advice he’s received, and the three words that define The Maschhoffs in 2025.