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Government of Canada supports meat sector in growing export markets

Ontario - Agriculture and Agri-Food Canada
 
Chris Bittle, Member of Parliament – St. Catharines, on behalf of Marie-Claude Bibeau, Minister of Agriculture and Agri-Food, announced an investment of up to $1,072,335 to the Canadian Meat Council (CMC) under the Canadian Agricultural Partnership’s AgriMarketing program, while attending the 99th Annual Conference in Niagara Falls, Ontario. This funding will help Canada’s strong and prosperous meat industry accommodate growing demands here and around the world. 
 
In collaboration with the Canadian Pork Council (CPC) and the Canada Cattlemen’s Association (CCA), this investment will help the Canadian Meat Council undertake such activities as inspection visits by international officials to ensure that Canadian facilities meet food safety requirements.  It will help build relationships with foreign industry partners, and also provide timely information and expertise for global trade missions. Increasing markets will benefit Canadian producers and processors and provide an avenue to maximize the value of pork and beef products.

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At the 2025 World Pork Expo, Dr. Gisele Ravagnani of Lanxess joined Rachel for an engaging booth interview and live demonstration. The session began with a quick overview of Lanxess products and branding, followed by a hands-on outdoor demo in the barn area. Dr. Ravagnani showcased how to properly mix the product and apply it using a hand sprayer, foot bath, and surface treatment. The combination of visuals and real-world application gave producers a clear, practical look at how these solutions can be used on-farm, with Rachel guiding the conversation through educational, hands-on questions.