It will be business as usual at Granny's Poultry in Blumenort. That is the word from Chief Executive Officer Craig Evans today, after it was announced Granny's is merging with Exceldor of Quebec.
Evans says they have been working on this amalgamation for about 18 months. The deal finally closed July 1st after all hurdles and regulatory requirements were met.
"We're happy now that we're part of a national cooperative and moving forward we'll be operating under the name, Exceldor," says Evans.
According to Evans, the Blumenort plant will continue to process chickens and turkeys. He says there will be no shift in production there.
While the Blumenort plant will probably take on the name Exceldor, Evans says the Granny's brand will continue to exist.
"One of the things that attracted Exceldor to us was our brand, the Granny's brand and the strength of that brand," he says. "We're hoping that through this amalgamation we can grow with it and further expand the brand."
Evans says similar to Granny's, Exceldor is a cooperative. Exceldor has annual sales of $800M, while Granny's has sales of about $180M a year.Click here to see more...