How Pork Cultivates Culture to Reach a Bigger Audience

Jun 05, 2023

Culture is a major focus in the Pork Checkoff’s most recently introduced strategic campaigns to reach and encourage consumption among Hispanic and African American consumers.

“If you look at the changing demographics in the U.S., one-third of the population is Hispanic, African American and Asian, and it tends to skew younger. As we look at the Millennials and Gen Z in particular, they're the most multicultural generations in U.S. history,” explains Bill Even, CEO of the National Pork Board.

The Pork Checkoff has developed an intentional plan to speak directly to this group and engage in conversation about the nutrition, health, compatibility, flavor and cultural ties pork offers. By and large, the targeted age group is between 18 to 45. This reaches the GenZennials born from 1992 to 2000, a mixture of Gen Z and Millennials, and the end of the Gen Xers.

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Video: How Swine Nutrition Can Revolutionize Biogas Production - Dr. Felipe Hickmann

In this episode of The Swine it Podcast Show Canada, Dr. Felipe Hickmann from Laval University explores how nutritional strategies and manure management impact biogas production in pig farming. He breaks down the science behind anaerobic digestion at low temperatures and explains how dietary adjustments affect methane production and environmental sustainability. Learn how producers can reduce emissions and improve resource efficiency. Listen now on all major platforms!

"Lowering crude protein can reduce nitrogen in manure, but only if animal intake doesn’t compensate by increasing feed consumption."

Meet the guest: Dr. Felipe Hickmann / felipe-hickmann-963853a6 is a PhD research assistant at Laval University, specializing in swine and poultry sustainability. With extensive experience in manure management, nutritional strategies, and precision livestock technologies, he contributes to improving environmental outcomes in animal agriculture.