How Pork Cultivates Culture to Reach a Bigger Audience

Jun 05, 2023

Culture is a major focus in the Pork Checkoff’s most recently introduced strategic campaigns to reach and encourage consumption among Hispanic and African American consumers.

“If you look at the changing demographics in the U.S., one-third of the population is Hispanic, African American and Asian, and it tends to skew younger. As we look at the Millennials and Gen Z in particular, they're the most multicultural generations in U.S. history,” explains Bill Even, CEO of the National Pork Board.

The Pork Checkoff has developed an intentional plan to speak directly to this group and engage in conversation about the nutrition, health, compatibility, flavor and cultural ties pork offers. By and large, the targeted age group is between 18 to 45. This reaches the GenZennials born from 1992 to 2000, a mixture of Gen Z and Millennials, and the end of the Gen Xers.

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Video: Alternatives to Antibiotics - Dr. Luciana Rossi

In this special re-run episode of The Swine Nutrition Blackbelt Podcast, we bring back our conversation with Dr. Luciana Rossi, Associate Professor at the University of Milan, who discusses alternatives to antibiotics in swine nutrition. She explores antimicrobial resistance, the role of functional ingredients, and the potential of biochar in improving gut health and sustainability. Tune in now on all major platforms!

"Biochar, a vegetable charcoal produced by pyrolysis, has shown potential in reducing diarrhea incidence and improving gut health in weaning piglets."

Meet the guest: Dr. Luciana Rossi https://www.linkedin.com/in/luciana-r... is an Associate Professor at the University of Milan, specializing in animal nutrition, biotechnology, and innovative feed strategies. Her work focuses on functional ingredients, edible vaccines, and alternatives to antimicrobials to improve swine health and sustainability. Her research advances nutritional solutions that reduce disease risk and environmental impact.