How Pork Cultivates Culture to Reach a Bigger Audience

Jun 05, 2023

Culture is a major focus in the Pork Checkoff’s most recently introduced strategic campaigns to reach and encourage consumption among Hispanic and African American consumers.

“If you look at the changing demographics in the U.S., one-third of the population is Hispanic, African American and Asian, and it tends to skew younger. As we look at the Millennials and Gen Z in particular, they're the most multicultural generations in U.S. history,” explains Bill Even, CEO of the National Pork Board.

The Pork Checkoff has developed an intentional plan to speak directly to this group and engage in conversation about the nutrition, health, compatibility, flavor and cultural ties pork offers. By and large, the targeted age group is between 18 to 45. This reaches the GenZennials born from 1992 to 2000, a mixture of Gen Z and Millennials, and the end of the Gen Xers.

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Video: Environmental Effects on Sow Fertility - Dr. Isabela Bez

In this special episode celebrating International Women's Day of The Swine it Podcast Show Canada, we bring Dr. Isabela Bez, a veterinarian and PhD student in Brazil, who explains how temperature and light regimes influence sow reproductive performance. She discusses seasonal infertility, climate adaptation, and why environmental monitoring inside barns is critical for herd efficiency. The episode highlights practical management strategies to reduce reproductive losses and improve outcomes. Listen now on all major platforms. "Environmental factors are actually very important on sow reproduction, and sometimes these are the factors that producers tend to not pay attention." Meet the guest: Dr. Isabela Bez / isabela-cristina-cola%c3%a7o-bez-1753381b0 is a veterinarian and PhD student in Animal Science at Pontifical Catholic University of Paraná (PUCPR), Brazil. Her work focuses on swine reproduction, nutrition, and animal welfare, with strong expertise in environmental effects on sow performance. She collaborates with international farms and research groups to improve reproductive efficiency through applied science.