India to Open Market for U.S. Pork

Jan 25, 2022

The National Pork Producers Council (NPPC) today applauded the U.S. and Indian government’s announcement to allow imports of U.S. pork and pork products into India, the world’s second-most populous nation.

“After decades of work, a market that had been closed to U.S. pork is being opened,” said NPPC President Jen Sorenson. “NPPC thanks the Biden administration for reaching an agreement with India on market access for our products. We look forward to the new access, which will allow us to provide affordable, wholesome and nutritious U.S. pork products to consumers in India.”

India, which had a de facto ban on U.S. pork, has a population of 1.26 billion, meaning the potential market opportunity is significant. The agreement with the United States sets the stage for larger trade discussions.

In June 2019, the Office of the U.S. Trade Representative terminated India’s participation in the Generalized System of Preferences (GSP) program, which provides developing countries beneficial access to the U.S. market. USTR took that action because India did not provide equitable and reasonable U.S. access to its markets, including for U.S. pork.

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.