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Join Us at the Canadian Beef Industry Conference

The countdown is on! Join the Beef Cattle Research Council in Saskatoon, SK, to expand your beef cattle knowledge and connect with producers, government agencies and industry leaders at the 2024 Canadian Beef Industry Conference.  

When: August 19 – August 22, 2024 (7:00am – 7:00pm) 

Where: Prairieland Park (503 Ruth Street West Saskatoon, SK, S7K 4E4, Canada)

CBIC Highlights:

  • Learn how Canadian beef producers have approached building their operations with Ranch Disruptors and Mavericks sessions. Catch Travis Hickey, founder of Cattlenomics, speaking about his outlook on global beef protein and Kee Jim from TELUS Agriculture discussing the future of beef on dairy. 
  • Listen to Dr. Bart Lardner (University of Saskatchewan), Karin Roen (Chinook Applied Research Association), Tara Mulhern Davidson (Lonesome Dove Ranch) and others chat about forage, extreme weather and drought.  
  • Ask Me Anything sessions with Dr. Eugene Janzen (University of Calgary Faculty of Veterinary Medicine), Jenifer Babcock and Ryder Lee (Canadian Cattle Association), researchers from the University of Saskatchewan and many more!  
  • Canadian Beef Industry Award for Outstanding Research and InnovationAttend the Canadian Beef Industry Banquet and be the first to find out the researcher being honored with this year's Canadian Beef Industry Award for Outstanding Research and Innovation. This researcher has been dedicated to advancing the beef industry through leadership, mentorship and innovation.
  • Network and connect with other industry members on the tradeshow floor, where you can explore the latest work and trends in the beef cattle industry to discover new business opportunities.  
  • End the week by testing your skills at the CBIC Boot Camp. Rotate through a variety of stations to put your tagging, vaccination and other skills to work.

Trending Video

CEOs of the Industry – Rob Brenneman, CEO of Brenneman Pork

Video: CEOs of the Industry – Rob Brenneman, CEO of Brenneman Pork

“From Pork Production to Performance Nutrition: A Candid Conversation with One of the Industry’s Most Unconventional Thinkers”

CEOs of the Industry, we sit down with Rob Brenneman, the visionary behind Brenneman Pork, for an unfiltered, in-depth conversation on leadership, survivability, nutrition, and the future of pig farming.

Rob shares how a deep-rooted commitment to **health—both animal and personal—**drives his philosophy and decision-making. From reshaping pork nutrition and advocating for the return of well-marbled, flavorful pork to confronting the ongoing battle with PRRS and other health threats, Rob’s insights reflect decades of hands-on experience and bold innovation.

Key themes include: Nutrition Reimagined: Why the industry went off course—and how Brenneman Pork is leading change by prioritizing gut health, fat quality, and real performance.

Health & Survivability: Rob’s take on biosecurity, disease management, and the systems and protocols that protect both pigs and profitability.

Well-Marbled Pork as Premium Protein: The science, consumer insights, and culinary feedback behind Rob’s mission to reintroduce pork as a premium, flavorful protein.

Sustainability & Farm Culture: How Brenneman Pork balances environmental responsibility with day-to-day positivity and resilience.

Generational Impact: Strategies to attract, inspire, and retain the next wave of pork producers with pride and purpose.

Plus, a fast-paced finale where Rob shares his top pork pick, leadership lessons, and what he’d change overnight in the industry.

Whether you're a producer, nutritionist, policymaker, or future leader, this episode offers a masterclass in where pork production is headed—and how visionaries like Rob are shaping it.